SSPACE Cooperates With ITJ, Digital Media Reclame Entrepreneurship In TOD Areas And Public Transportation

Illustration. (Photo: Unsplash)

JAKARTA - There has been a Exploration of the Cooperation on the Development and Concession of Reclame Media in the Transit Oriented Development (TOD) and Public Transportation Area between the President Director of PT Integration Transit Jakarta (ITJ), Yulham Ferdiansyah Roestam and the President Director of PT Era Media Sejahtera, Tbk (SSPACE), Vicktor Aritonang at the Dukuh Atas Transportation Hub Building 6th floor.

The Jakarta Transit Integration (ITJ), which is a property development and management company with a Transit Oriented Development (TOD) approach, welcomes cooperation with SSPACE, as one of the main players in integrated digital advertising & digital communications in public transportation areas in Jabodetabek.

"The exploration of cooperation between ITJ and SSPACE is expected to open up opportunities for collaboration in a sustainable manner, especially in the TOD area, which is easily accessible to public transportation such as MRT Jakarta, Transjakarta, Indonesian Commuter Train (KCI) and so on. SSPACE has taken on its role as a digital advertising manager who will strengthen ITJ's business lines in the field of regional advrtising and commercialization media to support ITJ's role as a city regenerator," said Ferdiansyah Roestam, President Director, quoted from Antara, Thursday 22 July.

The exploration of this collaboration will include studies related to the potential development and entrepreneurship of billboard media in TOD, Public Transportation and assets owned or managed by SSPACE.

"With this collaboration, it is hoped that in the future SSPACE can contribute to information development, especially in TOD areas by maximizing communication and advertising so that it can not only help people to receive reliable information, SSPACE and ITJ are also able to have a positive and beneficial impact on many business actors and brands in Indonesia," said Vicktor Aritonang.

This effort is an ITJ step together with partners in exploring a mutually beneficial framework for the plan to develop and entrepreneurship of billboard media in the TOD Region and support ITJ efforts to regenerate the city in a sustainable manner.