As Maspion Boss Alim Markus Said, Jokowi Echoed His Love For Indonesian Products

President of the Republic of Indonesia, Joko Widodo. (Photo: Doc. Setkab)

JAKARTA - Perhaps most of us have heard the jargon from the boss of the Maspion Group, Alim Markus, which reads "Love Indonesian Products". The jargon sticks back to memory when President Joko Widodo (Jokowi) today, Thursday 4 March, echoed the proud national movement made in Indonesia.

According to Jokowi, this is to encourage national economic recovery. Jokowi even firmly urged the public to hate foreign products.

Jokowi also asked the Ministry of Home Affairs to prepare policies and strategies to develop the national product market, especially micro, small and medium enterprises (MSMEs).

"The call for love of our own products must continue to be echoed. Domestic products are echoed. Echo also hates foreign products. Not only love but hate. Love our products, hate foreign products", said Jokowi. when inaugurating the opening of the Ministry of Trade's national working meeting at the State Palace, Jakarta, Thursday, 4 February.

Not only that, Jokowi requested that shopping centers such as malls in various regions provide space for Indonesian-made products, especially MSME products. He said strategic locations in shopping centers must be filled with brands from local products.

"Do not let the front room, strategic locations, instead be filled with brands from abroad, this must begin to be shifted. They are shifted to a place that is not strategic. A strategic place, a good location provides space for local brands", he said.

The former governor of DKI Jakarta said that Indonesia's population of more than 270 million people and as a very large market, people should be more loyal and love products made by the nation.

Therefore, Jokowi asked that branding be attached so that people love original products made in Indonesia more than foreign products.

"So that our people really become loyal consumers of Indonesian products", he said.