JAKARTA - PT Industri Jamu Dan Farmasi Sido Muncul Tbk (Sido Muncul) entered into a partnership with PT Reska Multi Usaha (KAI Services) to provide two herbal ready-to-drink (RTD) drink products at the Train Culinary, Alang Sari Cool and Jamoe Life Style Kunyit Asam available on 64 executive class trains. This collaboration is expected to improve passenger travel experience during Ramadan and the 2024 Eid Transport period.
This partnership not only offers a pleasant journey for passengers, but also combines a distinctive taste of high-quality herbal drinks produced by Sido Muncul with the convenience of train travel presented at the Train Culinary.
"We are very pleased to be working with KAI Services to provide passengers with our herbal drinks during this important season. Sido Muncul has always been committed to promoting health through herbal products, and this collaboration allows us to expand the benefits of our products to passengers traveling during Ramadan and Eid. We hope that our herbal drinks can contribute to a more enjoyable and refreshing travel experience for passengers," said Director of Sido Muncul Irwan Hidayat, in his statement, quoted on Saturday, March 30.
This partnership is a long-term collaboration and will start from the beginning of Ramadan so that it can meet the needs of passengers during the Eid 2024 Transport period. Passengers who choose trains to be from Jakarta, Cirebon, Semarang, Yogyakarta, Solo, Malang and various other cities on the island of Java as a mode of rail transportation during this period can enjoy the freshness of Alang Sari Cool and the healthy health of Jamoe Life Style Kunyit Asam produced by Sido Muncul on the Train Culinary.
Meanwhile, Lies Permana Lestari as Director of Consumer Business KAI Services said that his party was also very enthusiastic about welcoming this collaboration.
"By cooperating with Sido Muncul, of course we can improve the experience of traveling for passengers. KAI Services is also always committed to providing not only transportation, but a pleasant journey for our customers. The provision of herbal drinks from Sido Muncul is in line with our commitment to serve healthy drink (healthy drink) in order to increase passenger comfort. We believe this collaboration will create a memorable and healthy moment for those who travel with us," said LiesPermana Lestari as Director of Consumer Business KAI Services.
This collaboration is a joint effort to raise the values of various Indonesian culture. Sido Muncul and KAI Services hope that this partnership will be an inspiration for other industries in exploring the potential of synergy to support Indonesia's cultural heritage and wealth.
The trains selling two ready-to-drink (RTD) herbal beverage products from Sido Muncul on the Train Culinary, namely Alang Sari Cool and Jamoe Life Style Kunyit Asam, are as follows: 1. Argo Bromo Anggrek (4 no train)2. Argo Wilis (2 train no)3. Argo Lawu (2 train no)4. Argo Dwipangga (2 train no)5. Bima (2 train no)6. Taksaka (4 train no)7. Additional Taksaka (4 train no)8. Gajayana (2 train no)9. Brawijaya (2 train no)10. Sembrani (4 train no)11. Supplementary Sembrani (4 train no)12. Semeru (2 train no)13. Turangga (2 train no)14. Lodaya (4 train no)15. Muria (2 train no)16. Sindoro (2 train no)17. Purwo (2 train no)18. Sawunggalih (4 train no)19. Bangunkarta (2 train no)20. Singasari (2 train no)21. Pandalungan (2 train no)22. Wijaya Kusuma (2 train)23. Manahan (4 train no)24. Manahan additional (2 train no)
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