Bank Danamon Targets 50 Percent Of Credit Financing In The IIMS 2024 Event

Illustration (Photo: Doc. Antara)

JAKARTA - PTBank Danamon IndonesiaTbk (BDMN) together with the MUFG Group again participated in the Indonesia International Motor Show (IIMS) 2024 and targeted 50 percent of motor vehicle credit financing transactions.

"We hope that in all of these financing, usually the customers in this IIMS 50 percent will finance credit," explained Bank Danamon Indonesia's Consumer Funding and Wealth Business Head Ivan Jaya to the media crew at the Indonesia International Motor Show 2024.

In terms of lending Ivan conveyed that out of at least 50 percent of transactions, his party hopes to take a contribution of up to 30 percent to 40 percent of the total lending disbursed during IIMS 2024.

"This event is important to provide solutions to having a motorbike or car, a need that is most common, especially millennials. So that for this year's growth, IIMS contributed 20 percent of customer growth," he said.

In addition, said Ivan, his party is targeting the IIMS event to contribute 20 percent of customer growth this year.

According to Ivan, last year's IIMS contributed to the increase in the number of individual customers.

However, Ivan did not elaborate further on the target of increasing the number of customers from IIMS.

In total, the number of individual Bank Danamon customers throughout 2023 grew 33 times on an annual basis.

"In fact, the most interesting thing is the growth of our priority customers. We call it a privilege customer, we grew from about 40 percent (yoy)," he explained.

Sebagaimana informasi, Bank Danamon tiga kali menjadi partner bank resmi di ajang IIMS.

Meanwhile, BDMN subsidiary Adira Finance is appointed as official multifinance.

The transaction target for IIMS 2024 reached IDR 5.3 trillion in the event for 10 days, from February 15 to February 25, 2024.

If assumed to be the target of Bank Danamon, it means that the potential for financing transactions achieved by the company is IDR 2.21 trillion.

On the same occasion, Adira Finance President Director Dewa Made Susila said there are programs that will attract Car Ownership Loans, namely special rates or special interest starting from 1.99 percent for one year tenor.

In addition, Adira also presented an installment cashback bonus of IDR 500,000 per month with a record of joining as an optimal Danamon customer.

Meanwhile, motorbikes get cashback bonuses of up to IDR 600,000 in Adira point and offer multi-dash solutions to get cashback of IDR 1 million for a 5-year tenor.

In addition, Adira also offers a utility loan scheme or multipurpose loan with an interest rate of 0 percent to 1.75 percent for electric bicycles.