JAKARTA - The Ministry of Cooperatives and SMEs (Kemenkop UKM) said that this year's election campaign period had not had a significant impact on the income of MSME actors. In fact, the turnover of traders is said to have decreased by 90 percent compared to the 2019 election.
Deputy for Micro Business at the Ministry of Cooperatives and SMEs Yulius said that this condition was felt mainly for business actors engaged in the campaign props production sector, such as billboards, t-shirts/shirts/jakets, to hats.
"During the democratic party or election period, there tends to be a significant increase in the turnover of campaign props. However, the current conditions are inversely proportional to those," said Yulius at the MSME Revenue Development Press Conference During the Election Period at the Kemenkop UKM Building, Jakarta, Monday, January 8.
"From our records in the field, it shows that the 2024 election period has not had a significant impact on most MSME players in the field of convection and sablon businesses who produce and sell campaign props or products," he continued.
Based on the results of observations by the Ministry of Cooperatives and SMEs to a number of market traders in DKI Jakarta, information was obtained about a 90 percent decrease in turnover compared to the campaign period in 2019.
"It is considered that there is a decrease in product sales for campaigns quite drastically, around 40-90 percent," he said.
On the same occasion, Chairman of the Bandung Convection Entrepreneurs Association (IPKB) Nandi Herdiman said, generally the election campaign season is a moment that is eagerly awaited. This is because the creation of all campaign attributes is carried out by SME actors.
However, until now, he said, the order that came into his party did not increase significantly.
"In the previous 2019 campaign season, three months earlier there were orders from 4 million to 15 million just from the party. Now, the millions have not arrived. Only tens of thousands, that's not even from the party, it's just from the legislative candidate," he said.
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Nandi said that usually the campaign is also supported by a success team by one of the pairs of presidential and vice presidential candidates. However, there are still few orders that come in.
"They made orders but were impromptu and not in large numbers, the time was tight. Our sales dropped drastically by 70 percent compared to the 2019 election," he said.
Not only that, continued Nandi, these convection entrepreneurs are actually looking for work due to lack of orders. According to him, which was originally on social media crowded with looking for additional workers to help convection, now the freelancers are looking for work because they were sent home from their previous convection.
"What used to be a lot of work, now unemployed, it's clear. Employees are not laid off if they are convection, yes. Convection is home industry, not layoffs. If there is work, yes, work. If not, yes, it's your own responsibility because the system is not like PT," he explained.
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