Successfully Applying Tehnology And Efficiency, Founder Duo Of PT DAP Rai EY Entrepreneur Of The Year 2023 Award

Andreas Wihardja and Hendry Setiawan (ist)

PT Duta Abadi Primantara (DAP) confirmed its position as a market leader for premium mattresses in the country for 33 years after successfully expanding the market to various countries and obtaining a Special Award for Entrepreneur Spirit Category in the EY Entrepreneur of the Year 2023 (EOY) event. The award was given based on the spirit of entrepreneurship, purpose, growth, and impact, as well as other core contributions and attributes.

DAP is a market leader for the premium mattress segment in the country. This was obtained through the achievement of the performance of several global brands whose licenses are held by the DAP such as King Koil

DAP is a national bedding company that has won the trust of the international mattress brand KingOKio since 1996 for licensing in Indonesia. Then in 2006, the DAP was given full trust to hold a King Nailsama's license forever. In addition, in 2001, the DAP obtained an exclusive license for the brand As well as a promise whose status has been extended for 100 years since 2011. Apart from Indonesia, the DAP also holds an exclusive license as well as a promise for Malaysian markets, Singapore, Thailand, the Philippines and Vietnam, which further strengthen its position in the Southeast Asian regional market.

The current achievements of PT DAP's business are the successful records of its two founders, Andreas Wihardja and Hendry Setiawan, since they co-founded the company in 1990. This achievement is also included in the notes of the consultants Ernst and Young so that Andreas Wihardja and Hendry Setiawan get a Special Award for Entrepreneur Spirit Category in the EY Entrepreneur of the Year 2023 (EOY). The award was given based on the spirit of entrepreneurship, purpose, growth, and impact, as well as other core contributions and attributes.

The success factor of the DAP they lead lies in the ability to see the gaps of the businesses they have enjoyed 33 years ago.

We both emphasize R&D, innovation, technology and efficiency as the key in facing business challenges. We focus on developing new products and expanding markets. The success of PT DAP is not only determined by ourselves, but the trust of partners, one of which is from the institutional hospitality, namely the five-star hotel network, "said Andreas Wihardja, Chairman and Founder of PT DAP.

"And of course we have faced many big challenges in developing this company from zero to what it is today. Our vision and mission is to become the number one premium sleeping equipment company in Indonesia and Asia," said Hendry Setiawan, Vice Chairman and Co-Founder of PT DAP.

"To be able to achieve our vision and mission, of course teamwork is needed. At PT DAP, we emphasize the leadership model that protects our subordinates, so that they can be even more enthusiastic," said Hendry Setiawan.

Andreas Wihardja and Hendry Setiawan were friends from a young age who met as professionals in Jakarta. The two then started the DAP to share their vision in creating products that were important in the lives of the people on a daily basis, which was developed into premium offers. Until now, the DAP is believed to hold licenses for 8 international brands, namely Airemloom

Currently, PT Duta Abadi Primantara has 14 branches throughout Indonesia in 34 provinces. The production and distribution centers are not only centered in Jakarta (Tangerang) but also in Surabaya, Medan, Palembang, and Samarinda. This expansion is carried out to strengthen the market and meet the high needs of consumers.

"The award received by the founder duo of PT DAP has triggered our enthusiasm as a successor to be able to do our best by adhering to the three principles of craftsmanship, innovation and quality so that all brands under the auspices of PT DAP can continue to grow to become pioneers in their respective classes to provide satisfaction to customers," said Anthony Setiawan as President Director of PT DAP.