Dominate The Market In Madura, XL Axiata Always Maintains Network Quality

Photo: Doc. XL Axiata

JAKARTA - PT XL Axiata Tbk (XL Axiata) always ensures the quality of the network in Madura. This must be done because in Garam Island XL Axiata has the largest market share, with a total of 1 million customers, spread across nearly 500 villages/kelurahan, 65 sub-districts, and four districts.

In addition to the increasing number of customers, XL Axiata service usage traffic has also continued to increase. In the last two years, traffic has increased to 83%. XL Axiata has also provided XL ONE Fiber services in Madura.

Director & Chief of Technology Officer XL Axiata, I Gede Darmayusa said Madura is one of the areas where XL Axiata has the most customers.

"To maintain the comfort and loyalty of the community to XL Axiata, we continue to ensure the quality of the network throughout Madura. Of course, we want to always be able to meet the needs of customers, especially now that telecommunications and data services have become the main means for the community in accessing various digital services. The quality of networks throughout Madura is supported by more than 2,800 BTS, the majority of which are 4G BTS," said Gede, in Jakarta, Friday, November 10.

Gede took the time to conduct field visits to see firsthand the instability conditions in a number of locations in Madura. One of the locations visited was the BTS tower located in Murtajih Village, Pademawu District, Pamekasan Regency, today.

He also took the time to talk with Group Head XL Axiata Region East, Dodik Ariyanto, and technicians. Not to forget, Gede also visited several retail outlets to get input from managers and customers.

In ensuring the quality of the network in Madura, XL Axiata also continues to build new networks in various areas, both to strengthen existing networks and to expand into new areas. Several new network development locations include Modung, Galis, Blega, and Burneh sub-districts, which are located in Bangkalan Regency, then Ketapang and Torjun sub-districts, located in Sampang Regency, as well as Camplong District, Pamekasan Regency and Ganding District, Sumenep Regency.

Apart from the main island, XL Axiata's network also reaches several small islands around Madura, including Mandangin Island which is included in Sampang Regency, Giliraja Island, Giligenting Island, Poteran Island, Gili Iyang Island, Sapudi Island, Raas Island, Guwa-guwa Island, and Kangean Island which are included in Sumenep Regency.

In addition to building networks, XL Axiata has also strengthened the network by increasing network capacity and fiberization. In the last two years, network capacity has been increased by 2-3x. In addition, BTS network fiberization has also continued throughout Madura, and currently it has reached more than 60 percent of BTS.

Fiberization is an effort to modernize the network by connecting BTS through the fiber route, including regenerating BTS devices. An example is by changing the device that has been using the microwave to a fiber device.

Since early November 2023, the Fixed Mobile Convergence (FMC) network has also entered Madura, with XL ONE Fiber services. In this early stage, the FMC network has directly entered three districts, namely Sampang, Pamekasan, and Sumenep, with the number of homepasses according to their needs, and the hope is that by the end of the year it will reach around 70,000 homepasses. Madurese people's response to this service is also very good. To date, there have been hundreds of customers who have been served.

In general, the advantage of XL ONE Fiber services compared to similar services is that XL ONE Fiber converges to home internet services and cellphone quotas for families using XL and XL Priority in one practical package.

Currently, there are product promos that customers and the people on the island of Madura can take advantage of to access data services on the 4G network, namely the Xtra Combo Flex Package from XL products that offer not only large internet quotas but also free to choose what bonuses customers like, such as the main quota bonus, subscribing to the Vidio or Social Media application. Then the AXIS product, especially Madura, there is a package that is quite cheap from the price of 20 thousand, it can get a quota of 10Gb.

For every customer who buys an AXIS first card, they will get a Non Stop Bonus throughout the year. Customers get an Unlimited Gaming quota bonus, an additional quota bonus for Sosmed for each package refill for new AXIS users and the Main Quota.

To provide services to customers, throughout Madura, XL Axiata has a network of services consisting of XL Centers in Bangkalan, Sampang, Pamekasan and Sumenep, and more than 3,300 retail outlets or shops/kios selling XL Axiata products.