Always Protecting Indonesian Families, BCA Life Again Wins Indonesia WOW Brand 2023 Award

Eva Agrayani, Director & Chief Distribution Officer (CDO) BCA Life. (Photo: Doc. BCA Life)

JAKARTA - PT Asuransi Jiwa BCA (BCA Life), a subsidiary of PT Bank Central Asia Tbk (BCA) has again won the Indonesia WOW Brand 2023 award for the Life Insurance category. This award was given at the 'WOW Brand Festive Day 2023: Branding for the Game Changers' event organized by MarkPlus, Inc. on May 11, 2023 in Jakarta.

This is the third time since 2021 in a row BCA Life has won the Silver Champion - Indonesia WOW Brand MarkPlus Inc award for the same category. This award is proof of consistency as well as affirms BCA Life's commitment to providing the best products and services in the field of life protection for Indonesian families.

"We are honored and grateful to all our customers and partners so that the Indonesian people continue to entrust their mental protection solutions to BCA Life. This award will continue to be our encouragement in protecting all Indonesian families with excellent quality, in accordance with BCA Life tagline so far, namely, always protecting you," said Eva Agrayani, Director & Chief Distribution Officer (CDO) BCA Life, in a statement, Monday, May 29.

Furthermore, Eva said brands are very important in the current era where competition is getting fiercer in the industry, especially life insurance. BCA Life continues to be committed to being at the forefront and being one of the top of mind for financial protection solution providers that help the Indonesian people plan for a better financial future.

MarkPlus, Inc., named the companies receiving the Indonesia WOW Brand 2023 based on a survey that was implemented in early 2023. Using the MarkPlus WOW Marketing concept, MarkPlus Insight has distributed surveys to more than 30,000 respondents from various cities in Indonesia. The survey measures the Brand Advocacy Ratio (BAR) of all brands in Indonesia. BAR is the ratio between the advocacy rate and the level of awareness, which MarkPlus, Inc., believes to be a key factor in the company's brand management.

Consistently Record Positive Performance

Throughout 2022 BCA Life managed to record premium income of IDR 1.4 trillion, growing 5 percent compared to the previous year or year-on-year (yoy). In addition, Perseoran also managed to record a comprehensive profit of IDR 51.8 billion, a significant increase of 29 percent compared to the previous year.

With total customers reaching 511,989 people, BCA Life successfully fulfilled its obligation to pay claims and benefits of IDR 649.9 billion and maintain a strong capital position to support its entire business operations with a capacity-based capital (RBC) ratio of 428.8 percent.

On the other hand, BCA Life also recorded growth in assets of 22 percent, which was Rp2.35 trillion. Not only that, supported by technical equipment which rose 20 percent compared to the previous year to Rp1.57 trillion, it has further solidified the Company's position to navigate the year 2023 which is full of challenges.

BCA Life Digital Innovation

In line with the fast and easy need for digitalization in society in early 2023 BCA Life in collaboration with Bank BCA launched its latest innovation, namely digital insurance marketing channel, with MyGuard life insurance products. This insurance product provides a new experience for BCA customers from BCA Life in complementing the need for life protection amid the high level of community mobility today.

MyGuard is offered to BCA customers with affordable Premi starting from Rp14,700/month with 5 packages that can be selected according to customer needs, including MyGuard Accident Care, MyGuard Critical Care, MyGuard Hospital Care and MyGuard Health Care. With a flexible coverage period of 1 year but can be extended automatically to a Borne age of 99 (ninety-nine) years, protection from Myguard will add to the convenience of the family's future in Indonesia. To be able to have MyGuard insurance packages, customers simply access the official BCA website at www.bca.co.id/myguard.

In addition to product innovation, for customer service convenience, in early 2023 BCA Life also launched a one-stop life solution NOW by BCA Life which provides convenience in accessing Policy services and information, easy and fast claims and also the ActiveNOW feature to maintain the mental and physical health of its users.

The launch of the NOW by BCA Life application is a form of the Company's consistency in realizing digital transformation in various lines.

"Through NOW by BCA Life, the Company wants to be closer to customers and the general public in providing integrated and complete mental protection solutions just by holding hands," concluded Eva.

It is hoped that the innovation and ease of service developed by BCA Life can increase the comfort of all customers so that the welfare of the community will also increase. Because BCA Life will always provide protection for all Indonesian people.