Independent Credit Card Innovation Gives Real Results, Customers Significantly Increase

PT Bank Mandiri (Persero) Tbk. issued a special golf credit card. Photo: Doc. Bank Mandiri

JAKARTA - PT Bank Mandiri (Persero) Tbk. recorded growth in transactions of Mandiri holders of credit cards of more than 43 million transactions or an increase of up to 17.7 percent year on year (yoy), at the end of 2022.

"This achievement was also followed by a volume of transactions which continued to increase by 32.5 percent compared to the same period before," said Bank Mandiri Deputy President Director Alexandra Askandar in a written statement, Saturday, March 18.

Bank Mandiri's commitment to innovating in the credit card segment has so far provided good results. Moreover, said Alexandra, her party has issued a special credit card to complement the needs of golf enthusiasts, recently.

"In addition to increasing credit card transactions, the presence of a golf credit card which is a refinement of the previous version is expected to support the development of golf, especially in attracting the interest of young people," he said.

Alexandra said, there were a number of benefits offered by Mandiri on this golf credit card, such as cashback or e-voucher golf of up to IDR 750 thousand, cashback of up to IDR 6 million at various golf merchants, golf course discounts of up to 50 percent, driving range and golf merchants, opportunities to get special invitations to the Bank Mandiri Golf Tournament, and others.

"This innovation is also expected to make Mandiri a Credit Card with various variants as a selected non-cash payment instrument, especially for urban communities," he said.

Meanwhile, Visa Indonesia President Director Riko Abdurrahman stated that his party welcomed the re-launch of Mandiri Golf Credit Cards. In addition, the pandemic has recently accelerated the acceleration of digital payments in various forms, including credit cards.

"The Visa Consumer Payment Attitudes Study series that we carry out every year in Southeast Asia, including 1,000 respondents in Indonesia, shows that more and more people try to do activities without bringing cash at all. At the end of 2021, 25 percent of respondents said they tended to no longer use post-pandemic cash," he said.