JAKARTA - In order to pursue the target of growth in the consumer financing business, PT Bank Muamalat Indonesia Tbk built Consumer Processing Center (CPC) in six cities. The six cities include Jakarta, Bandung, Medan, Yogyakarta, Surabaya and Makassar.
Bank Muamalat Director of Operations and Digital Affairs Wahyu Avianto said that the presence of this system is expected to encourage consumer financing growth of more than 130 percent by the end of 2023.
"The existence of this CPC is expected to increase the fulfillment of the Service Level Agreement (SLA) which will ultimately accelerate the application for financing while ensuring good quality," Wahyu said in his official statement, Friday, March 17.
"Thus, positive customer experience will be formed for customers and in terms of business will be able to encourage consumer financing growth. In the future, we will also build CPC in other regions," he added.
Wahyu explained that the construction of this CPC will play an important role in increasing sales of consumer products. "One of the business potential targets of the company is to become a Salary Distribution Bank (BPG) for State Civil Apparatus (ASN). Furthermore, Bank Muamalat will conduct a multipurpose financing offer for ASN," he said.
The multipurpose financing product is targeted to grow up to three times to Rp1.3 trillion this year. ProHaj Plus is a mainstay because Bank Muamalat is a major player in the hajj and umrah segments, and is in line with the core business of BPKH as the controlling shareholder.
In addition, the focus of other consumer financing is housing financing. Bank Muamalat targets its growth to be doubled from the position at the end of 2022. The pioneer of this country's sharia bank has prepared a superior product named KPR Hijrah, namely financing products for residential housing ownership including for renovation and transfer (take over) from other banks, especially for customers who want the financing to be carried out based on sharia principles.
For your information, CPC itself is a merger of the work locations of units related to the consumer financing process.
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