Supporting World Emission Reduction In 2030, Kemenparekraf Launches Our Movement Campaign Starting Now

Minister of Tourism and Creative Economy Sandiaga Uno. (Photo: Doc. Antara)

JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) is launching the Movement Campaign We're Starting Now.

This is part of the Ministry of Tourism and Creative Economy's contribution to reducing emissions in the world by 2030 and the issue of climate change in the tourism sector in accordance with the provisions of the Paris Agreement (2015).

Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Salahuddin Uno explained that this step was a nationally established mitigation and adaptation campaign.

This also refers to the 2010-2025 RIPPARNAS, namely tourism development must be based on the principle that tourism must protect and preserve the environment holistically.

"The target is that we can reduce or decrease carbon emissions in the tourism sector by 50 percent in 2030 and by 2045 it will be zero. This also refers to RIPPARNAS 2010-2025," said Menparekraf Sandiaga to reporters, Wednesday, March 15.

Meanwhile, Deputy for Tourism Products and Activities Organizers (Event) of the Ministry of Tourism and Creative Economy Vinsensius Jemadu said that the focus of Indonesia's current tourism development is to encourage quality and sustainable tourism.

The concept of friendship with nature and a maintained environment is an asset for Indonesian tourism to bring in tourists by considering aspects of the environment, social-culture, and the current and future economy.

Nature-based quality tourism and adventure have become ideally developed after the pandemic.

"This campaign aims to socialize climate change and its impact on the tourism sector, as well as move tourists to start the action now, starting from oneself, and starting from small things," he said.

Vinsensius said the campaign logo for the 'We're Starting Now' movement had been officially launched.

With the visualization of footprints and blue color alloys that symbolize the impact of decarbonization and mangrove green color that represents decarbonization through tree planting.

"Hopefully from now on, we can all use this logo together as a form of support in fighting climate change in the tourism sector. In addition, communication breakthroughs will be made on sustainability issues," he said.