Strengthening Position As The Best Global Bank, This Is HSBC's New Service For Tajir Customers Growing Rapidly

Photo: Doc. HSBC Indonesia

JAKARTA - PT Bank HSBC Indonesia (HSBC Indonesia) explained the renewal of various HSBC Premier services to strengthen its position as Best Wealth Manager in Indonesia, and improve the quality of the experience of Indonesian tajir (affluent) customers. HSBC focuses on three main Pillars, namely the management of wealth, international education, and exclusive offers around lifestyle and travel more sustainably.

In the early stages, HSBC offered services for travelling needs to pamper rich customers. Based on research results from Global Data Indonesia Wealth Management: Market Sizing and Opportunities to 2026, despite the pandemic in 2020, the market for prosperous or affluent customers continued to grow 11.6 percent, with the high net worth (HNW) segment or super tajir people, an increase of 8.5 percent and the rich segment (affluent mass) rose 11.8 percent.

HSBC Indonesia understands that affluent customers are currently very fond of traveling abroad, especially after the country's borders reopened after the pandemic. In addition, HSBC's Global Research shows that customers are willing to prioritize travel and holidays and cut other discretionary spending to ensure they can travel with tour operators who benefit from travel protection.

You can see a 260 percent increase in the use of credit cards abroad and 242 percent of flight ticket spending made by HSBC Premier customers throughout 2022.

"HSBC understands that our Premier customers are increasingly traveling abroad both for holidays and other travel needs. Therefore, our first focus in 2023 is to improve comfort, security, and services for our Premier customers who like to travel through additional features on the Premier Mastercard credit card," said Lanny Hendra, Director of Wealth and Personal Banking HSBC Indonesia, in his statement, Thursday 9 March.

Some of the latest features for HSBC Premier customers who like to travel abroad include 5x reward points for all Premier Mastercard credit card transactions at home and abroad, which allow customers to travel more frequently through exchange of reward points; competitive foreign currency exchange rates for all transactions abroad, and airport pick-up services.

In addition, HSBC Indonesia also provides 0 percent installment facilities for three months for all transactions. As for protecting Premier customers during travel, Premier Mastercard credit card users also get free travel insurance services, and protection for ticket cancellations and medical assistance to ensure optimal protection during customers abroad with a range of up to IDR 10.5 billion.

HSBC Indonesia has also strengthened its partnership with ANA as the number one airline in Japan to work together to provide memorable experience and supply of incurrence for Premier customers while planning their journey. The option to partner with ANA is based on the high number of HSBC Premier customers traveling to the United States and Japan over the past five years.

At the HSBC-ANA Travel Fair 2023 which took place on March 9-12 2023 at the Atrium Lagoon, Central Park Mall, HSBC Indonesia pampers Premier customers with special discount prices for Japanese and US and Canadian routes, as well as additional cash backs of up to IDR 4 million.