Sasa Santan Wins Top Digital PR Award 2023

Photo: Special

JAKARTA - PT Sasa Inti as an innovative company in the category of healthy food and cooking spices in Indonesia presents various quality products to create a healthier Indonesian society. One of the lines of healthy products, namely Sasa Santan, is the only healthy coconut in Indonesia which contains omega 3 which is good for the health of the body.

The consistency of Sasa Santan in using digital platforms in establishing engagement with its loyal consumers to create a positive perception and image of the Sasa Santan product Omega3 resulted in the 2023 Top Digital PR Award organized by Trans N Co Indonesia. The award ceremony was held at The Sultan Hotel Senayan Jakarta Tuesday, February 28, and was represented by Amelia Andela, the representative brand Sasa Santan Omega3.

Sasa Santan Omega3 is one of PT Sasa Inti's mainstay healthy products in realizing the company's mission is to bring happiness to everyone through food that is easy to make, healthy, and delicious. We see digital channels as a medium that plays a significant role in promoting Sasa's healthy products. Given that the number of internet users in Indonesia has reached 212.9 million in January 2023. This means that 77 percent of the Indonesian population has used the internet," said Florentina Panji, Sr. Consumer Acquisitions & Retention Sasa Santan, in his statement, Saturday 4 March.

Sasa Santan Omega3 has conducted various campaigns on digital platforms, ranging from Omega Smoothies' campaign which went viral, where Sasa introduced Sasa Santan Omega3 as an alternative to milk as the basic ingredient for making smoothies so that it is more suitable for consumers with lactose intolerance.

In addition, through the Instagram & Tiktok channel, Sasa Santan Omega 3 also collaborates with the KOL (Key Opinion Leader) doctors to provide education on the importance of consumption of omega 3 for the health of the body. A series of KOLs that also support this program are, starting from Jennifer Bachdim, Sharena Delon, Dr Farhan Zubedi, Dr Adrian Setiaji, Dr. Harun Albar Sp.A, Putri MJ, S.Gz, and many other KOL.

As the highlight of the program in 2022, Sasa Santan Omega3 presented Siwon Choi as the brand ambassador of Sasa at the Intimate Meet & Greet event held at the Four Seasons Jakarta Hotel on December 5, 2022. This event succeeded in getting great enthusiasm from the Indonesian people, where the event ticket was sold in less than 1 minute. Digital convergence with a positive tone flooded digital channels and news related to this event had become a trending topic on Twitter.

The entire extended family of PT Sasa Inti expresses its gratitude for the trust that has been given by the award organizers and loyal consumers Sasa Santan Omega3. In the future, Sasa Santan Omega 3 will continue to strive to present the best programs to realize a healthier, smarter, and prosperous Indonesia. Sasa Santan Omega 3, a healthier Choice for the Cermat! " concluded Florentina.