Pupuk Indonesia Menyukkan 1.000 Kios Komersil

Illustration. (Photo: Doc. Antara)

JAKARTA - Pupuk Indonesia is targeting 1,000 commercial kiosks, which market non-subsidized fertilizers and other Indonesian fertilizer products, to operate in 2023 throughout Indonesia, where currently there are 365 kiosks.

"This year we are targeting 1,000 kiosks to be partnerships. However, we are helping for needs such as design, the needs of the shelves," said Pupuk Indonesia Marketing Director Gusrizal in Cikampek, Karawang, West Java, quoted from Antara, Thursday, February 9.

Gusrizal said that partners can apply for partnerships to Pupuk Indonesia with a broken purchase system for products they want to sell.

So far, we still invite distributors to become partners. This year we will be more aggressive, maybe we can go through a website to submit the partnership," said Gusrizal.

According to Gusrizal, the partner submission is relatively easy, because it can take advantage of places or land owned by the community, such as garages or shop houses (ruko).

The fertilizer to be sold is non-subsidized fertilizer at a price of around Rp. 9,000 per kilogram (kg). This price is different from the subsidized fertilizer distributed by the company at a price of Rp. 2,250 per kg.

In addition to non-subsidized fertilizers, Pupuk Indonesia partners will also provide other planting needs, including pesticides, various types of NPK, to biological fertilizers.

Gusrizal explained that the existence of commercial kiosks of Pupuk Indonesia is to increase the supply of fertilizers, if subsidized fertilizers are considered limited.

In addition, commercial kiosks also want to meet the needs of farmers who have not yet received a supply of fertilizer as needed.

"Farmers like to complain, I need fertilizer. Non-subsidized fertilizer is not a problem? The most important thing is that there is supply," said Gusrizal.

Pupuk Indonesia also wants to do branding with commercial kiosks throughout Indonesia, so that the company is increasingly known to the public.