Dicky Breaks MURI's Record, Builds A Replicatan Monument 7 Highs Highs Highs The Highst Building In Indonesia

Photo: Doc. Glico Indonesia

JAKARTA - The #NextLevelPocky monument, which was built by PT Glico Indonesia to celebrate the update of the Pocky formula, officially received the title of "Replica Tugu from the highest packaging rooms in Indonesia".

The giant Pocky Tower measuring 6 meters high and 3.5 meters wide contains 17,911 Pocky packaging with a refreshing new look. MURI, the Indonesian Record Museum, officially confirmed this national record where when stacked perpendicularly, the Dicky packaging box inside will reach an altitude of 2,686 m or about 7 times the height of the highest building in Indonesia. The #NextLevelPocky record-breaking monument also reflects Dicky's growing popularity in this country.

The #NextLevelPocky monument is located in the Central Jakarta Sarinah, which is a strategic area to share happiness with the entire community and introduces a new Pocky formula. This iconic and highly liked chocolate-coated biscuits sticker has evolved to #NextLevelPocky, with a better taste, more surging, and containing more fiber than ever before for using whole grain flour. More than that, Dicky has also increased its level with today's new packaging.

"Pocky is an all-time favorite brand that always tries to share happiness and continues to innovate. With #NextLevelPocky, we present a refreshing change to this all-time favorite biscuits by combining better fiber and chocolate flavors in new packaging. This formula has been enjoyed by Pokky fans around the world since its release simultaneously in June 2022. Dicky with this increasing level is Glico's way of showing appreciation and concern for our consumers, in line with growing health awareness among the public. We are proud to mark this opportunity by achieving the record #NextLevelPocky Tower, which is now Indonesia's replica monument with the most biscuits packaging, "said Kartika Tirta Putri, Marketing Manager of Glico Indonesia, in her statement, Wednesday, February 1.

As part of the #NextLevelPocky campaign to introduce the new formula, Dicky Indonesia also carried out a number of activations from 11 - 25 December 2022 through activities carried out on Jalan Sudirman during Car Free Day, and in other locations such as MBloc Space and Gelora Bung Karno Stadium, and did not forget at Sarinah where Giant Dicky Tower was installed.

At the moment of the MURI Record inauguration for #NextLevelPocky Tower, Tri Yono, Senior Customer Relations Director of the Indonesian World Record Museum (MURI) was also present to share happiness with the Glico Indonesia team as well as witness and confirm the record achievement.

"MURI appreciates Dicky for continuing to innovate as a chocolate-coated biscuits product, especially during the post-pandemic recovery period like today, so we officially inaugurate #NextLevelPocky Tower as a replica of the most biscuits packaging in Indonesia." he explained.

The #NextLevelPocky Giant Monument takes three days to build in Sarinah, and is followed by a series of interesting events for consumers. One of the most attractive events is the challenge of guessing the number of Pokky boxes in the giant monument.

The response from consumers was then collected at the location and online through a microsite. There are more than 3,000 participants participating in this packaging guessing competition where the winner has been announced by Dicky Indonesia through the Pockyindonesia Facebook account.