JAKARTA - The Indonesian Chamber of Commerce and Industry (Kadin) collaborated with the Indonesian Market AG to inaugurate the Indonesia Trading House (ITH) to increase the supply of trade in Indonesian products to Switzerland and countries in the European continent recently.
Deputy Chairperson of the Coordinator for Organization, Law and Communication of the Indonesian Chamber of Commerce and Industry, Yukki Nugrahawan Hanafi, said that ITH Switzerland is the first collaboration between the Indonesian Chamber of Commerce and Industry and the diaspora in Europe and will be replicated to various countries.
"The inauguration of ITH Switzerland is proof of the success of the collaboration between the Indonesian Chamber of Commerce and partners in Switzerland (Pasar Indonesia AG). We appreciate the support from the Indonesian Embassy in Bern and the Indonesian Ministry of Trade. In principle, we will continue to support the increase in Indonesia's trade to penetrate the European market," said Mariki in a written statement, Thursday, January 26.
It is known that the inauguration of ITH Switzerland was carried out by the Indonesian Ambassador to Switzerland and Liechtenstein Muliaman Hadad together with the Minister of Cooperatives and SMEs Teten Masduki, and was attended by the Indonesian Trade Attach in Geneva at the Pasar Indonesia store, Aargau, Switzerland, on Wednesday, January 25.
"We also understand the main concern of Indonesian diaspora for high logistics costs, hopefully we can find joint solutions related to the logistics issue," continued Yukki.
On this occasion, Minister of Cooperatives and SMEs Teten Masduki also expressed his high appreciation for the efforts to establish ITH in Switzerland, especially for the opportunity for Indonesian MSME products to enter the global market, especially Europe.
"I think now with technology support it will be quite easy to help sales of Indonesian products through the diaspora network, as long as there are partners who provide their warehouses," said Teten.
He also pays attention to the use of the platform market or marketplace for the marketing of Indonesian MSME products, as well as their relationship with the ITH network, Indonesian diaspora, and market players at LN.
"Hopefully this can be replicated in various places, because now MSME products are also qualified to meet international standards," said Teten.
Meanwhile, the Ambassador of the Republic of Indonesia to Switzerland and Liechtenstein Muliaman Hadad hoped that ITH Switzerland could be the entry point for Indonesian products, both food and non-food products, to the Swiss market and the European market.
"Indonesia must use Switzerland as a hub for various Indonesian products to the European market, as well as an implementation of the Indonesia-EFTA CEPA agreement," he added.
For your information, the inauguration of the establishment of ITH Switzerland is a follow-up to the signing of the establishment of the Indonesia Trading House or ITH by the Chairman of the Indonesian Chamber of Commerce and Industry Arsjad Rasjid, on the sidelines of the WEF event at the Indonesia Pavilion on May 24, 2022.
The owner of the Indonesian Market AG is Catharina Oehler, which is an Indonesian diaspora that has had a business in Switzerland since 1999.
Kadin Indonesia collaborated with Pasar Indonesia AG to inaugurate the Indonesia Trading House (ITH) in Switzerland. Photo: Doc. Kadin
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