Saving Not A Choice Of Use Of THR Funds, Online Expenditure Trends Count On D-10 Lebaran 2023

Illustration (Photo: Doc. Antara)

JAKARTA - Global advertising technology company The Trade Desk (NASDAQ TTD) and research institute YouGov found that 88 percent of Indonesians plan to shop at Ramadan this year.

Meanwhile, the month of Ramadan is expected to fall from March 22 to April 21, 2023.

From the survey results, 53 percent or almost half of Indonesians plan to use their holiday allowance (THR) money instead of saving it.

General Manager of Indonesia The Trade Desk Purnomo Kristanto said consumers would start research to do online shopping a month before Ramadan.

According to aggregate data from five leading e-commerce sites in Indonesia, online shopping activities are expected to peak from D-7 to D-10 Idul Fitri, where Indonesians generally have received THR.

"Because the Indonesian people spend most of the time preparing for their spending ahead of this holy month, there are meaningful opportunities for brands to reach their consumers through relevant messages at the right time," said Purnomo, quoted by Antara, Wednesday, January 11.

On this occasion, he said companies that want to connect with consumer or Indonesian shopping trips can take advantage of The Trade Desk as a data-based media purchasing platform to reach audiences across channels, such as OTT, music streaming, mobile applications, and websites.

Meanwhile, the survey was conducted on about 2,000 adults in Indonesia in November 2022, all data is categorized based on age, gender, and socio-economic class to reflect the latest population forecasts.

For information, The Trade Desk TM is a technology company that provides digitally ad inventory purchase services to support ad buyers based in Ventura, California, and owns offices in North America, Europe, and Asia Pacific.