Mass Media Plays An Important Role In Encouraging The Success Of The Indonesian Pupuk Business Transformation

Photo: Doc. Pupuk Indonesia

PT Pupuk Indonesia (Persero) officially closed the 2022 Pupuk Indonesia Media Award (PIMA) which is a form of appreciation to the mass media, as well as supporting the success of the company's business transformation program. This was conveyed by the Deputy Director of Pupuk Indonesia, Nugroho Christijanto at the peak of the 2022 PIMA event in Jakarta, Thursday, January 5.

In his remarks, Nugroho said that Pupuk Indonesia was involved by the Government in the success of the national food security program. The contribution of Pupuk Indonesia to this program certainly cannot be separated from the rate of information and business changes that are fast enough to demand Pupuk Indonesia to carry out the transformation.

"In the last two years, the business transformation in Pupuk Indonesia has been carried out very massively both at the holding level and its subsidiaries. The role of the media in this transformation, as one of the stakeholders of Pupuk Indonesia, is becoming even more important," said Nugroho in a written statement received, Saturday, January 7.

Through the media, Nugroho added, Pupuk Indonesia can hear about what is happening at the regional and central levels. Considering that one of the mandates of Pupuk Indonesia is to distribute subsidized fertilizers to various regions in Indonesia.

"In the midst of carrying out the mandate of distributing subsidized fertilizers, of course we must know about the dynamics that occur in each region, especially since these dynamics are quite specific in each region. That way we can think about how to respond to the dynamics that occur," said Nugroho.

At the 2022 PIMA event, Nugroho revealed that the many works that were included in this event were proof that the media had a concern for Pupuk Indonesia. In the future, Pupuk Indonesia wants to hear more from the media, of course with its independence and objectivity that is always maintained.

On the same occasion, SVP Komunikasi Korporat Pupuk Indonesia as well as the Chief Executive of PIMA 2022, Wijaya Laksana explained, PIMA 2022 is the first journalistic competition organized by Pupuk Indonesia as the holding. PIMA with the theme "Makmur Bersama Indonesia" is a forum for Pupuk Indonesia to spread enthusiasm to stakeholders to participate in prospering Indonesia, and invites all journalists to support the agricultural sector and the fertilizer industry.

"Previously, subsidiaries had routinely held this competition, only on a scale in the regions. On this occasion Pupuk Indonesia wanted to increase the scale of its competition at the national level through PIMA 2022. The works assessed in PIMA 2022 have been published in various mass media, be it print media, photography, online and television from September 1 to November 30, 2022 or for three months," said Wijaya.

The works that participated in this competition were recorded as many as 239 journalistic works originating from various regions in Indonesia. The amount of work registered is proof that journalists are very enthusiastic in processing agricultural issues and the fertilizer industry. "We hope that this PIMA can become a sustainable program to maintain our relationship with the media which has reported many good things about Pupuk Indonesia Group," he said. All journalistic works are assessed by the Jury, where at the time of assessment, all the identities of journalistic works are removed. This means that the Jury will judge without knowing who the authors are and the origin of the media.

There are four categories in PIMA 2022, namely the photography category, printed media category, television media category and online media category. The 1st place winner in the photography category was won by Evan Zumarli (Sumatra Ekspres), then Champion 2 Rachman (Bisnis Indonesia), Champion 3 Amston Probel (Tempo), Hope 1 Maman Sukirman (Sindo Makassar), Hope 2 Adi Prima (beritaminang.com) and Hope 3 Tawakkal Basri (Dair Daily). For Champion 1 in the television category, won by Dian Widaningtyas and Priyuda Angga Dipa (CNN Indonesia TV), then Champion 2 Muhammad Olga Abdella (Bisnis Indonesia/Bisnis TV), Champion 3 Ajat Hudiyanto (CNBC Indonesia TV), Harapan 1 Ira Vidya Siahaan (MNC TV), Hope 2 Sholihul Huda (Metro TV) and Hope 3 Herry Widodo (Compas TV Central Java).

Meanwhile, the 1st place winner in the print media category was won by Dinda Wulandari (Indonesian Business), while the 2nd place was given to Siemen Martin (Tribun Sumsel), 3rd place winner Rendi Fadillah (Sumatera Ekspres), Harapan 1 Febriansyah (Daily Khazanah), Harapan 2 Hendra Friana (Fortune Indonesia), and Harapan 3 Kurniawan (Solopos).

Lastly, the 1st Champion in the online media category was won by Syamsul Arifin (timesIndonesia.co.id), then Champion 2 Rayful Mudassir (businessindonesia.id), Champion 3 Muhammad Iqbal Shukri (trubus.id), Hope 1 Adi Muamar Irsan (fajar.co.id), Hope 2 Erik Purnama Putra (republica.co.id) and Hope 3 Muhammad Idris (prosumut.com).

Chairman of the Jury, Maria B. Benjamin and the Indonesian Business Editor conveyed that PIMA is a momentum for journalists to increase their journalistic work, especially in agricultural issues that support the economy and national food security.

"What we are doing is of course to support higher quality journalism in the country," he concluded.