Performance Evaluation, Commission VI Of The DPR: Semen Indonesia Needs To Improve Markets And Brand Values

Deputy Chairman of Commission VI DPR RI Sarmuji. (Photo: Doc. Antara)

JAKARTA - Commission VI of the Indonesian House of Representatives conducted an evaluation of the performance of PT Semen Indonesia Tbk during 2022.

Deputy Chairman of Commission VI of the Indonesian House of Representatives Sarmuji assessed that PT Semen Indonesia Tbk needs to increase market share (market share) and brand equity (brand value) of PT Semen Indonesia Tbk nationally.

PT Semen Indonesia diminta konsisten dan fokus mengelola strategi pengelolaan pasar, sekaligus meningkatkan kualitas operasional, sehingga inovasi-inovasi yang dicancancankan bisa terwujud pada tahun mendatang.

"With the corporate strategic initiative in 2023, Commission VI of the DPR RI encourages PT Semen Indonesia (Persero) Tbk. to carry out the initiative to increase market share and increase the equity brand Semen Indonesia Group nationally," said Sarmuji, quoted from the DPR news website, Wednesday, November 30.

Sarmuji also reminded PT Semen Indonesia to immediately develop and evaluate risk mitigation strategies for implementing operational and marketing policies.

Furthermore, Sarmuji explained, this effort was crucial to anticipate the weakening of national demand and oversupply of cement as well as the increase in energy prices which had an impact on the company's performance.

On that occasion, Sarmuji also asked Semen Indonesia to ensure that the acquisition of PT Semen Baturaja Tbk could create added value for the company.

"Regarding the progress of the Right Issue of PT Semen Indonesia Tbk for the acquisition of PT Semen Baturaja Tbk, we want PT Semen Indonesia (Persero) Tbk. to ensure that the acquisition of PT Semen Baturaja Tbk can create added value for Semen Indonesia Group," said Sarmuji.