JAKARTA - The smartphone market in Indonesia still has great potential amid the relaxation of community activities after the COVID-19 pandemic. Research reports from technology consultant International Data Corporation (IDC) show that the Indonesian smartphone market in the second quarter of 2022 still experienced growth of 6.9 percent on a quarter on quarter (qoq) compared to the first quarter of 2022 despite a year on year (yoy) decline.
On that basis, PT Home Credit Indonesia (Home Credit), a technology-based financing company, is committed to fulfilling the demand for smartphones that will continue to grow in the future. One of them is through collaboration with Digimap, Apple Premium and Authorized Reseller in Indonesia, as well as Digiplus, a multibrand electronic device outlet, which is operated by PT MAP Zona Adiperkasa as a business sub-unit of a leading lifestyle retail company, PT Mitra Adiperkasa Tbk (MAP).
Home Credit Chief Sales Officer Dolly Susanto said that her party realizes that premium smartphones and accessories are increasingly in demand by the Indonesian people. "Therefore, we are proud to be able to cooperate with Digimap in providing financing services for premium smartphones and Apple brand gadgets and laptops/desktopes," Dolly said in her statement, Tuesday, October 25.
Dolly further said that with the presence of Home Credit at 46 Digimap outlets spread throughout Indonesia, customers can meet their needs for Apple products in a more planned manner with a fast and transparent and clear financing process. Moreover, throughout October, customers can enjoy a 1x Cicilan Free promo by paying installments on time or free of charge for admin, at Digimap outlets that have collaborated with Home Credit.
The financing facilities at Digimap for Apple brand premium smartphones such as iPhones and other Apple products such as iPad, Apple Watch, AirPods, Macbooks, iMac and so on, will further strengthen the financing of Apple products that have long been carried out by Home Credit. The volume of Home Credit financing for Apple products (gadgets, smartphones, laptops/desktopes) as a whole increased by 29 percent in the first semester of 2022 compared to the first semester of 2021.
In detail, the smartphone segment (iPhone) increased by 30 percent, the gadget segment (iPad, Apple Watch, AirPods) increased by 35 percent, and the laptop or desktop (Macbook, iMac) segment increased by 16 percent.
Meanwhile, Head of Marketing of PT MAP Zona Adiperkasa Farah Fausa Winarsih said, as a leading lifestyle retailer in Indonesia, his party warmly welcomes the collaboration with Home Credit in providing financing services at Digimap and Digiplus. With this financing service, Digimap and Digiplus customers have more options for payment methods in accessing products offered in the company's outlets.
"This collaboration with Home Credit is also part of our commitment to providing a unique experience for customers in shopping at Digimap and Digiplus," said Farah.
With the collaboration that has started since September 2022, customers can use the Home Credit financing service facility in Digimap and Digiplus throughout Indonesia. Especially in the near future, Apple's flagship smartphone, the iPhone 14, will be released in Indonesia in early November 2022.
This is an opportunity for customers to take advantage of various Home Credit promos, including a 2x installment Free promo if they pay timely installments for a tenor of 15 to 24 months across store partners in collaboration with Home Credit, including Digimap and Digiplus. This promo will take effect from 28 October-28 November 2022 and the availability of goods starts on 4 November 2022.
In addition to Digimap, customers can also use Home Credit financing services at 11 Digiplus outlets spread throughout Indonesia. Digiplus itself offers a series of product choices of various brands including Apple, Xiaomi, Asus, Lenovo, Marshall, Klipsch, Skinarma and other well-curated brands.
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