Trade Minister Zulhas Encourages Exports Of Indonesian Fashion Products To Africa To Eastern Europe

Minister of Trade, Zulkifli Hasan. (Mery Handayani/VOI)

JAKARTA - Minister of Trade (Mendag) Zulkifli Hasan said the fashion industry in Indonesia was able to penetrate the international market. This belief departs from the fact that Indonesia has many reliable designers. This was conveyed by Zulhas as Zulkifli Hasan's nickname at the Press Conference for Jakarta Muslim Fashion Week at the Ministry of Trade Building, Wednesday, October 12. "Because this is indeed a huge potential, we have people who have talents, my great designers have come many times, I am confident that we can do this, and we can penetrate the international market, believe I can do that," said Zulhas. Seeing this potential, Zulhas encouraged Indonesian Muslim fashion to reach new markets in the countries of Africa, Central Asia, South Asia, Eastern Europe and the Middle East. "We will try to develop this, of course, traditional markets, goods have been done, but we will try again to ask for a schedule until the end of the year. Next, if possible, friends, one or two from here. So the direction is the new markets," he said. Zulhas said the target of international market trading in these countries. In particular, Africa is considered easier when compared to the United States. "The countries that I mentioned earlier are of course the money is there and not so cooperative. If we want to export, for example exports to the west are also high standards, the price is also good," he said. Zulhas said, Indonesia can send shoes at a price of 10 US dollars to Africa. This includes a headscarf, which costs 2 US dollars. "It was bought by people there. That's why we will try to penetrate this new market, of course it's not easy, it can't come once," he explained. "It has to be many times every year, Dubai has exhibitions, we have to participate. Qatar has exhibitions, we have to participate, East Africa, the Middle East, Central Asia and South Asia. Later, we can also participate in the exhibitions that I mentioned earlier in Africa, we must often build direct hubs, in Africa there is also Morocco, Morocco also usually has a good exhibition to visit," he said. According to Zulhas, Indonesia can also cooperate bilaterally with one country. "Later we will meet with new entrepreneurs, later we, who were Paris Fashion Week, London Fashion Week, will strengthen it," he explained. "This has not been built, this is not easy, maybe after the participants on display they can sell in the country for one session. But we can build this continuously to control the new market. Africa, Central Asia, South, Eastern Europe and the Middle East," he said.