Present For Export Programs, Shopee Permudah UMKM Batik Expenditures To 10 Countries

Photo: Doc. Shopee Indonesia

JAKARTA - Technology company Shopee seeks to provide support for the development of the national batik industry, one of which is through the Shopee Export Program. With this program, Shopee is optimistic that the batik Micro, Small and Medium Enterprises (MSMEs) can continue to spread their wings to international markets.

In 2021, Shopee recorded an increase in sales of batik exported through the Shopee Export Program by 600 percent, making batik an export commodity that is in demand by the world market.

Based on data from the Ministry of Industry of the Republic of Indonesia, the achievement of batik exports in 2020 has reached 532.7 million US dollars and during the first quarter of 2021 it was able to penetrate 157.8 million US dollars.

Shopee Indonesia Executive Director, Handhika Jahja said that through the Shopee Export Program which has been present since 2019, local MSME owners, including the batik industry, can easily expand their market overseas.

Until now, the Shopee Export Program has ten destinations that are export destinations, namely Singapore, Malaysia, the Philippines, Thailand, Vietnam, Taiwan, Brazil, Mexico, Chile, and Colombia.

To provide more visibility, in 2021, Shopee presents the Shopee Select Local page, as a solution for MSMEs, including batik MSMEs in supporting their businesses online. Shopee also renews the Shopee Select Local page in August 2022, by integrating various features inside and outside the Shopee application including the ease of registration of Shopee MSME Campus programs, Bismbel Shopee and Shopee Export Programs.

Handhika said, this makes it easier for local entrepreneurs to market and promote products as well as participate in training, mentoring, and export programs. On the other hand, local product buyers will also be facilitated in looking for the best products with various attractive offers.

"As a technology company present for the people of Indonesia, we want to ensure that sellers can grow with us. With the Shopee Select Local and Shopee Export Program websites, we hope that sellers can take advantage of the technology we offer to market their business wings, even abroad," he said in an official statement, Friday, September 30.

Celebrating National Batik Day, Shopee held the National Batik Day Bazaar #Best Batik DariIndonesia which took place from September 30 to October 7, 2022 on the Local Select Shopee website.

"During this campaign, customers are pampered with various attractive promos such as discounts of up to 80% for batik and weaving products, both fashion, home and living, and art & craft. This initiative is part of #ShopeeAFor MSMEs to encourage the batik industry to move up class through Shopee technology," explained Handhika.

One of the local batik entrepreneurs who managed to penetrate the international market with Shopee is Dian Nutri Justisia Shirokadt, the owner of Shiroshima Indonesia. This Yogyakarta batik brand offers new wind in the batik industry, through modern motifs and clothing designs that use zero-waste cut techniques, so that it does not leave cloth waste.

Through Shiroshima, Dian wants to invite more young people to be proud to use batik in everyday life. He also aspires to bring Batik Kulon Progo to the international realm. To optimize his business mission, Dian took steps to digitize and join Shopee.

Since joining Shopee, Dian has admitted that he has been helped in reaching wider consumers throughout Indonesia, including young people.

"As a new brand, I feel very helpful with e-commerce platforms like Shopee. With a large customer base, I can reach wider consumers and strengthen Shiroshima brands," said Dian.

With his business development with Shopee, Dian managed to sell his products to Malaysia, Singapore, Thailand, the Philippines, and Vietnam. Thanks to the wider market and more orders, he is now able to employ up to 30 batik cap craftsmen and write in Lendah, Kulon Progo.

"If you do it yourself, breaking into the international market is not an easy thing, especially for new brands like Shiroshima. There are many processes that I have to go through, of course it drains time, energy and material. With the Shopee Export Program, I feel that my steps have been made easier to enter the international market, and now I am proud that Shiroshima can greet buyers in five countries in Southeast Asia," said Dian.