Smartfren, Telecommunication Company From Sinar Mas Group Owned By Conglomerate Eka Tjipta Widjaja Makes Capital Investment Of US$ 5 Million In KUPU

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JAKARTA - A telecommunication company from the Sinar Mas Group, PT Smartfren Telecom Tbk (FREN) through its subsidiary, PT SF Digital Ter Depan (SFDT), has made a capital investment of 5 million US dollars or the equivalent of a 10 percent stake in KUPU, a digital platform with artificial intelligence technology. artificial intelligence (AI) that brings employers and job seekers together.

KUPU is a digital platform managed by PT Dalligent Solusi Indonesia, a subsidiary of PT Dian Swastatica Sentosa Tbk (DSSA).

"We believe that Smartfren's strategic partnership with KUPU will provide positive benefits for the growth of both companies," said President Director of Smartfren Merza Fachys in a written statement, quoted Friday, August 12.

Merza said the action was in line with Smartfren's vision. Because KUPU provides opportunities for young Indonesians who are good at using digital technology to find work and increase their professional capacity.

This equity participation from the issuer coded FREN is also part of a strategic step that is expected to provide positive benefits for growth. The benefits in question include business diversification outside of telecommunication services, increasing new customer acquisition, and customer retention by increasing the benefits that can be obtained when using FREN services.

Meanwhile, CEO of Dalligent Solusi Indonesia Cui Peng said, the two companies are working together to launch a series of online and offline strategies to provide more positive benefits for users, most of whom are part of the digital generation in Indonesia.

Unlike other job seeker digital platforms, KUPU is equipped with AI technology that can curate job vacancies and the professional qualifications of job seekers.

This technology makes it easier for job seekers to find job vacancies that are relevant to their skills, as well as for employers it is easier to find workers that match their needs.

In addition to AI technology, KUPU also has various modules to help job seekers enrich and improve their capabilities online.