BRI Officials Open Their Voices About Liga 1's Success In Turning The National Economy Into Trillions Of Rupiah

Illustration (Photo: Doc. Antara)

JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk (BRI) stated its commitment to extend the sponsorship of Liga 1 for the 2022/2023 season is one form of the company's contribution in accelerating the national economic recovery.

BRI Deputy President Director Catur Budi Harto said that this step is also an effort to revive the community's economic chain through the national football industry.

"The BRI Liga 1 2022-2023 season is different when compared to last season, because Alhamdulillah, the public has been able to come directly to the stadium with a capacity of 75 percent of the total capacity," he said in a press statement quoted by the editor on Thursday, August 4.

According to Catur, his party is optimistic that this season's BRI League 1 will be able to make a greater contribution to the national economy throughout the archipelago.

"We hope that there will be a wider multiplier effect for MSMEs in their derivative industries, such as business players in jersey, merchandise, transportation, to restaurant and culinary businesses," he said.

On the same occasion, the Head of Business Climate Studies of the University of Indonesia's Institute for Economic and Community Research (LPEM UI) Mohamad Dian Revindo conveyed a report that this season, national football will contribute to the economy of more than Rp. 2.7 trillion. In his explanation, this figure is higher than the 2019 season which amounted to Rp. 1.35 trillion.

“There will be a lot of money circulating in football, such as ticket sales for spectators, transportation and accommodation, merchandise from fans, television advertisements, club sponsorship, to stadium rental fees. All of this can trigger economic activity in other sectors,” he said.

Dian added, academically, BRI services and football audiences are not perfectly aligned but can complement each other.

“The wide introduction of BRI throughout the archipelago has the potential to increase the image and passion from competition to remote areas and the regional spirit to support the favorite team. This is good for BRI product development," he said.