Presenting Frozen Delivery Service, Anteraja Owned By Conglomerate TP Rachmat Targets Delivery Of Up To 1.5 Million Packages Per Day

Photo: Doc. Antheraja

JAKARTA - PT Tri Adi Bersama (Anteraja), a logistics startup which is a subsidiary of PT Adi Sarana Armada Tbk (ASSA) has released a new service, Anteraja Frozen.

Anteraja Frozen service was launched in line with the increasing demand for frozen food and the booming domestic Frozen Food business. In addition, the presence of food delivery solutions from Anteraja is intended to meet the high needs and interests of people who are starting to switch to online shopping, including for basic needs such as food, drinks, and the like.

Anteraja's VP of Sales & Marketing, Andri Hidayat said, packaging and shipping are important things that must be considered in the Frozen Food business. This is because Frozen Food has a short shelf life outside.

“Therefore, the packaging and delivery of Frozen Food requires special handling so that it can arrive safely into the hands of customers. The presence of Anteraja Frozen service is also a solution to the problems that are often encountered by Frozen Food businesses, where relatively high shipping costs are required to reach inter-city customers," Andri said in a written statement, Wednesday, July 27.

Currently Anteraja Frozen provides inter-city delivery in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The company hopes that with the certainty of delivery on the same day, coupled with the competitive shipping costs offered, this service can help Frozen Food businesses reach consumers more broadly.

“To maintain the quality and quality of customer packages to their destination properly, Anteraja provides a special SATRIA to handle frozen food shipments. SATRIA is equipped with a cooler bag and at operational points Freezers and various cooling facilities are also available. Not only equipped with adequate equipment, Anteraja also applies a special standard operating procedure (SOP) where temperature checks are carried out with a thermometer display on a regular basis,” Andri continued.

Anteraja Frozen service can be accessed by customers through two Anteraja delivery platforms, namely the Bisnisaja website and the Anteraja Application. Business people can easily choose the platform used according to their needs.

A discounted shipping fee of IDR 5,500 is also available specifically for the Anteraja Frozen service. To use this promo, Anteraja Application users only need to type the promo code "FROZENANTERAJA" at the time of payment.

In the future, Anteraja is committed to continuously optimizing Anteraja Frozen services by maximizing the capacity and improving this frozen food delivery service. In addition, the expansion of the coverage area is also one of Anteraja's agenda in order to meet the needs of market delivery outside the Greater Jakarta area.

“We continue to develop the potential to enter new market opportunities for Anteraja. We hope that the Anteraja Frozen service can help strengthen the company's performance where by the end of this year Anteraja targets to be able to deliver up to 1.5 million packages per day," concluded Andri.