JAKARTA - The blu by BCA Digital digital banking platform officially turns one year old today. At the age of one year, the subsidiary of the BCA Group managed to record an increase in the number of customers and the collection of third party funds (DPK).

President Director of BCA Digital Lanny Budiati said that the number of BCA Digital customers had reached 806 thousand as of July 15. Meanwhile, the value of DPK that has been collected by BL is Rp. 4.4 trillion.

This figure has exceeded the company's initial target of IDR 2.5 trillion by the end of the year. "This year we finally revised IDR 5 trillion. It's almost over, by the end of the year it will pass. We are happy to know that blu has begun to gain public trust as a financial friend in just one year. The trust is really felt," he said in the event 'It's blu Day', in Jakarta, Friday 22 July.

Of all the third party funds that have been collected, the digital bank Djarum Group, owned by conglomerate Hartono Bersaudra, has disbursed loans through channeling, joint financing, and direct distribution to customers in the amount of IDR 1.75 trillion.

According to Lanny, users of blu by BCA Digital do not just download, but customers are seen to be more active in using blu for various financial transactions with a total transaction value of IDR 36 trillion.

Furthermore, Lanny said the number of financial transactions on the blu by BCA Digital platform included purchases and payments for QRIS as well as bills of Rp. 161 billion.

"This makes us strive to continue to develop blu by accommodating the needs and voices of our customers," said Lanny.

Lanny said the efforts of blu by BCA Digital, which pioneered BaaS (Bank-as-a-Service) to form a digital ecosystem in Indonesia, have also shown significant progress. As of July 2022, BCA Digital has succeeded in integrating blu with at least two partner digital applications, including Blibli and Telkomsel Redi.

In the near future, BCA Digital will re-integrate blu with one of the largest private campus platforms in Indonesia, which will make it easier for students in terms of financial matters. Especially in terms of campus administration.

Meanwhile, PT Bank Digital BCA's Head of Digital Business, Edwin Tirta, expressed BCA Digital's desire to continue to build a digital ecosystem incorporated in the blu by BCA Digital platform.

"If the digital ecosystem is successfully built through Banking as a Service, the bank will be able to provide convenience for customers to be able to transact without going out and entering different applications, expanding access to our financial services, and will make customer acquisition costs more efficient," said Edwin. .

In the future, Edwin added, the development of the blu feature will focus on improving the quality of services that accommodate customer needs. For example, ATM cards, both physical and virtual, then the top up flash feature, and investment features that will collaborate with the Moduit wealth management platform which is being refined so that it can be used in the near future.


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