JAKARTA - Minister of Tourism and Creative Economy Sandiaga Uno is ready to provide promotional facilities in the form of endorsements (testimonies) for fashion Micro, Small and Medium Enterprises (MSMEs) on the ministry's official social media.
This was conveyed as part of an effort to encourage the leading creative economy sub-sector fashion, one of which was from Pamekasan Regency, East Java, in the Indonesian Creative Regency/City Development Workshop (KaTa).
"Every Tuesday, we open endorsements to facilitate creative economy products, especially in the fashion sector, which will be used as uniforms on Tuesday, and we will promote them in the own media belonging to the Ministry of Tourism and Creative Economy. We will also bring the best Pamekasan fashion works for us to bring to the G20 event," said Sandiaga Uno, quoted from Antara, Wednesday, May 25.
In addition to providing promotional space, his party also started the process of making Pamekasan Regency a Creative Regency.
Through the Creative Words Workshop, he also hopes that the area can carry out the Self-Assessment Test for Indonesian Creative Districts/Cities (PMK3I).
"This is intended so that tourism and creative economy stakeholders in Pamekasan can choose one of the 17 leading sub-sectors in Pamekasan, and it seems that fashion is leading," he said.
Thus, he continued, Kemenparekraf will collaborate with local governments (Pemda) to grow an ecosystem that is able to generate the economy, create jobs, and be responsive to technological advances.
On this occasion, he was also inspired by the New Entrepreneurial Program (WUB), a priority program in the economic sector launched by the Regent of Pamekasan Baddrut Tamam in order to provide opportunities for local people to participate in training according to the wishes of the participants.
With the WUB program, Sandiaga wants collaboration between the Pamekasan Government and the central government so that it can encourage the quality of entrepreneurship on a national and international scale.
"The target for WUB is to advance to class. After they open a business, the next challenge is to increase the scale," said Sandiaga.
The Regent of Pamekasan, Baddrut Tamam, appreciated the performance of the Minister of Tourism and Creative Economy, who was considered to be working extra to encourage the creative economy in Pamekasan Regency.
"With the WUB program, we help with tools, we help with loan capital with zero percent interest. We make this commitment to encourage the economic revival of the village, because if all these villages prosper, then Pamekasan and even Indonesia will grow and prosper," said Baddrut.
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