Having An Important Role For The Company, Female Workers At BRI Reach 38,942 People: 822 Of Them Hold Managerial Positions

President Director of BRI Sunarso. (Photo: VOI/Mary H)

JAKARTA - Women are important figures in every transformation in all state-owned companies. One of them, the heroes of the state-owned banking company PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) who have an important role in realizing financial inclusivity in Indonesia.

BRI President Director Sunarso said BRI always opens opportunities for women to maximize their potential for the company and Indonesia.

Equal opportunity, said Sunarso, is a trigger for women in Indonesia to carve their best performance for all customers.

"BRI provides equal opportunities to female workers in pursuing their careers. For information, in 2021, out of 113,262 BRI employees, 38,942 thousand or 34.38 percent are women and 71 percent are millennials," she said, in the event 'Woman Wonderdul & Magnificent', Thursday, April 21.

For female workers who occupy managerial level positions at BRI alone, there are 822 workers ranging from managers to the board of directors or around 23.11 percent of managerial position formations.

On the other hand, Sunarso said that BRI continues to strive to empower women entrepreneurs of Micro, Small and Medium Enterprises (MSMEs) so that they can grow sustainably. This is in line with BRI's mission to always accompany MSME players so that they can continue to 'grade up' systematically and enlarge the customer base by seeking new sources of growth.

Sunarso added that the formation of the Ultra Micro Holding (UMi) consisting of BRI, Pegadaian, and PNM has ensured this new source of growth. However, to ensure the success of Holding UMi in realizing economic equality in Indonesia and encouraging financial inclusion in Indonesia, three things are needed.

"First, KPIs (key performance indicators) that must be achieved, Strategic Initiatives or ways to achieve KPIs, and Culture Programs or collective behavior that are effective in achieving KPIs," he said.

The KPIs that have been set in Holding UMi include being able to serve 5 million new customers in the Ultra Micro segment, implementing 100 percent cashless disbursements in the PNM and Pegadaian ecosystems, forming 1,000 Smile Co-locations (Ultra Micro Service Centers) and 500 thousand successful referrals from Smile Mobile. and Acquisition of 60 thousand Mekaar Group leaders/members to become BRILink Agents.

Sunarso said, to achieve this, BRI has prepared 4 main strategies, namely accelerating the SENYUM Co-Location, improving business processes at PNM and Pegadaian, increasing the use of the SENYUM MOBILE digital application and increasing the capabilities of 75 thousand BRI Mantri, PNM Account Officers and Pegadaian Estimators.

"KPIs and strategies that have been set can be executed properly, it is necessary to determine effective collective behavior to achieve goals through a culture program that is in line with the culture of the Ministry of SOEs, namely AKHLAK. To encourage the internalization of One Culture AKHLAK, a culture activation program with the theme BRIGADE is implemented MADANI," he explained.

Sunarso also added that considering the large proportion of women in Umi holding, Women played a major role in the success of BRI Group's UMi Holding in realizing economic equality in Indonesia and encouraging financial inclusion in Indonesia.

On the same occasion, Erick said that women's empowerment and gender equality in BUMN were implemented in a holistic and interrelated way.

"Women have an essential role in the transformation of BUMN. Therefore, women's leadership in BUMN has exceeded 15 percent," said Erick.