The Key To Success Of Indonesian MSMEs Upgrading

Illustration of SMEs (Pexels from Antara)

JAKARTA - Borong Indonesia has officially collaborated with the Wiranesia Foundation, a digital entrepreneurship incubator to educate micro, small and medium enterprises (MSMEs) to be able to advance to class.

“We want to help Indonesian MSMEs advance through three main steps, namely education, reaching a wider market with independent commerce access which will be facilitated through the wholesale platform, to funding. With this access, MSMEs will not only get the opportunity to develop, but grow sustainably," said Wiranesia founder Faransyah Agung Jaya in a press release, reported by Antara, Monday, January 31.

According to the man who is familiarly called Coach Faran, currently, the digital transformation of MSMEs has stalled a lot just by becoming a seller or seller on an e-commerce platform.

They are difficult to develop due to dependence on incentive programs from e-commerce owners and do not have access to a database of visitors or buyers in their stores. Without the ability to access the store visitor database, it will be difficult for a business to grow rapidly, because it does not have a long Customer Lifetime Value (CLV).

Together, Wiranesia and Borong want to help MSMEs advance to class by taking the first step of becoming a seller in a popular e-commerce, before finally being able to build and own a home commerce that can be managed independently. Meanwhile, Ronald Sipahutar, Country Manager of Borong Indonesia believes that having home commerce is a leap that MSMEs must take in this digital era.

"Where SMEs not only have full control over all their commerce activities, but also have access to conduct retention programs via their customer database. Of course, having your own home commerce will be a sign of the credibility of a business in this digital era," said Ronald.

Through this step, the MSMEs assisted by Wiranesia will receive in-depth training to get used to managing official stores independently within the Wiranesia Community Commerce provided by Borong before building their home commerce.

Not only that, Borong Indonesia is also committed to continuing to help in the form of participating in the Wiranesia education roadshow, as well as providing exposure support through Borong's business network, as well as the National Borong Day event.