Kemenparekraf Collaborates With Grab Indonesia To Explore Potential For Employment Expansion

Minister of Tourism and Creative Economy Sandiaga Uno (Photo: Antara)

JAKARTA - The Ministry of Tourism and Creative Economy / Agency for Tourism and Creative Economy (Kemenparekraf / Baparekraf) together with Grab Indonesia are exploring the potential for collaboration to be carried out in 2022, for the purpose of expanding employment opportunities. The discussion was carried out in a meeting at the Sapta Pesona Building, Jakarta , Wednesday, December 15th. Meanwhile, this meeting is also a follow-up to the collaboration that had existed previously in 2021 which was considered successful in developing, improving, and revitalizing the tourism and creative economy sectors. For 2022, there are several prospects for cooperation that have been discussed by both parties. The Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency, Sandiaga Salahuddin Uno, on that occasion stated that the data will make it easier to take a very practical policy. "For example, there is one area that turns out to be one of the leading destinations but lacks Padang restaurants. Because we have data so that it makes it easier to present policies that are really needed in the field," he said in a written statement, quoted Thursday, December 16. .

It turns out that from the data obtained, just like tourist destinations in Lake Toba, North Sumatra, domestic tourists who visit need the culinary delights they usually consume, such as geprek chicken, meatballs, contemporary coffee, to boba drinks. This is because tourists have at least two days on the first day of their visit to look for local food. Furthermore, the potential for collaboration is upskilling the capacity of human resources. Grab itself has a travel ambassador program, where tourism and creative actors will later become tourism ambassadors in their respective cities. This program is in line with Kemenparekraf/Baparekraf to strengthen the narrative about a destination or creative economy product. he said. This collaboration is part of the government's efforts with the business world so that the tourism and economic sectors can recover quickly and job opportunities can be opened. Meanwhile, President of Grab Indonesia, Ridzki Kramadibrat said many changes occurred during the pandemic in tourist behavior. For example, the millennial generation is looking for more specific destinations or creative economy centers. But in general, during a pandemic, tourists are looking for more open space tours. "Of course I am open to making one or two samples to make it easier for Mr. Sandi and his staff to have a data base, so that the actions taken can be optimal," he said.