Expansion Continues, Hong Tang Will Build New Outlet In Major Shopping Mall

Photo: Special

JAKARTA - Although the COVID-19 pandemic has not yet subsided, a dessert restaurant that carries the theme of healthy Asian-style desserts, Hong Tang will continue its expansion plan in 2022 by adding 5 outlets and 2 multibrand outlets that will be located in large shopping centers. in Jakarta.

The expansion plan coincides with Hong Tang's partnering with equity crowdfunding platform, LandX.id, which will act as a joint crowdfunding service.

"The newest outlets from Hong Tang will be located at Pondok Indah Mall 2, Summarecon Mall Kelapa Gading 3, Gandaria City, Summarecon Mall Bekasi, and Broadway Alam Sutera, while the 2 multibrand outlets will be located at Taman Palem, Citra 6, and Taman Galaxy Bekasi. With this expansion plan, the Hong Tang outlet has grown to more than 25 outlets since its establishment in Indonesia in 2011," said Andrew Surya Iskandar, Director of Hong Tang Indonesia, in a statement, Wednesday, December 15.

Joining LandX.id in the plan to expand 5 outlets and 2 multibrand outlets is to raise funds from capital owners, in which 75 percent of the share ownership of the new outlets will be owned by investors who have invested in the LandX.id application.

With capital starting from IDR 1 million, investors already own shares from Hong Tang with dividends estimated to be around 15-25 percent in 6 months.

"The dessert business has grown to become a very popular trend in the last decade, we see that Hong Tang, which has been around for a decade, is still consistent with its innovation and collaboration amidst the fast-moving dessert trend. age, it's no wonder investing in this business has very promising potential," said Andika SutoroPutra, Founder and Chief Executive Officer of LandX.id.

The arrival of the Hong Tang outlet for the first time in 2011 has made it viral, having several different interior concepts in each outlet following the designs and concepts that were trending at that time. The goal is that visitors don't feel bored when visiting various Hong Tang outlets.

More than 100 dessert menus, drinks, and other snack products with the best and healthy dessert concepts from all over Asia, such as Taiwan, Hong Kong, Thailand, Japan, and many more.

Hong Tang's signature menu is Grass Jelly 28, which is a combination of grass jelly, boba, Q ball, and matcha ice cream. Other popular items include super toppings like mango ice, sorbet, and classic homemade black sticky rice porridge.

Q ball is one of Hong Tang's mainstay toppings, made from 3 types of sweet potato (yellow sweet potato, red sweet potato, and purple sweet potato) which are rich in vitamins and fiber and are good for digestive health and blood circulation.

In addition, Hong Tang has a Project called Tang Kitchen which will be opened in 2 multibrand outlets using the concept of a two-story shophouse building, consisting of a Hong Tang dine-in outlet on the first floor and multi-brand F&B on the second floor. There are several well-known F&B brands that have also enlivened Tang Kitchen, such as; 1868 Curry House, Koku Ramen, Le Viet, and Tian Tang.

"In addition to increasing the variety of food and beverage menus that visitors can enjoy, the five brands available at Tang Kitchen are also part of Project Hong Tang. In other words, the profit from selling all brands in Tang Kitchen is part of the profits of Project Hong Tang, and will increase the dividends that will be received by Project Hong Tang shareholders on the LandX.id platform," said Vincent Surya Iskandar, Commissioner of Hong Tang Indonesia.