Stimulating Financial Literacy, BSI-LinkAja Collaborates To Present Ease Of Account Opening With Applications

Illustration. (Photo: Doc. Antara)

JAKARTA - PT Bank Syariah Indonesia Tbk (BSI) and PT Fintek Karya Nusantara collaborated on sharia services to provide digital convenience to the wider community and encourage the transformation of sharia digital transactions to realize financial inclusion in the country through the LinkAja Sharia Service.

The collaboration was marked by the signing of a Memorandum of Understanding (MoU) on the Exploration of Cooperation in the Utilization of Sharia Banking Services signed by BSI Director of Information Technology & Operations Achmad Syafii and LinkAja Marketing Director Wibawa Prasetyawan, Thursday, November 25.

President Director of BSI Hery Gunardi said that digital acceleration is one of BSI's focuses in boosting business performance and achieving sustainable growth. BSI will continue to carry out digital transformation to provide easy financial services for customers and the public, including through a strategy of expanding synergies and cooperation with strategic partners.

The strong digital acceleration of BSI is reflected in the cumulative transactions of BSI Mobile which reached 74.24 million transactions or grew 133 percent yoy. Another thing is also shown by the increase in transactions through e-channels in September 2021 which reached 162.40 million transactions or 95 percent of transactions at BSI have used e-channels. While the remaining 5 percent still use the service at the teller.

"We hope that the LinkAja Syariah Service will provide great benefits for the Indonesian people in accessing all Islamic banking services, one of which is the plan to open an Indonesian Syariah Bank (BSI) account online through the LinkAja application and LinkAja Syariah Service," he said, Thursday, November 25.

On the same occasion, LinkAja Marketing Director Wibawa Prasetyawan said the collaboration between LinkAja Syariah Services and Bank Syariah Indonesia (BSI) provides more options to support the transaction experience using LinkAja Syariah Services with the most complete, easy, and simple ecosystem and digital transaction services, and still follows the sharia rules.

"We hope that LinkAja's Syariah Services as the only sharia-based electronic financial service will contribute to the success and contribution of the Sharia Economic Master Plan launched by President Joko Widodo in 2019 to make Indonesia an independent, prosperous, and civilized country and to become a leading Islamic Economic Center in Indonesia in the world," said Wibawa.

The scope of strategic collaboration between LinkAja Syariah Services and BSI includes four main programs, namely, first, a joint promotion program that includes and is not limited to Extra Balance Blessings, bonus top-up balances, and transfers.

Second, the allowance disbursement program for BSI employees through the LinkAja application. Third, cooperation and integration of Cardless Withdrawal products, Open Online Account, Transfer LinkAja Balance to BSI Account and BSI Virtual Account. Finally, other programs in order to improve Islamic financial services in Indonesia.