The TikTok Phenomenon That Prints New Names In The Music Industry

Dixie and Charli D'Amelio (Instagram @charlidamelio)

JAKARTA - Social media from China, TikTok is one of the most popular applications in 2020.

The COVID-19 pandemic that has emerged in the Bamboo Curtain country since last year has made people try to find something new, one of which is social media. Many things happened throughout 2020 thanks to the presence of TikTok.

Quoting Variety, Friday, December 18, TikTok not only gave birth to new musicians but also presented old musicians with their hits that initially sounded foreign. One of them is the song Dreams by Fleetwood Mac which is used by 610 thousand videos on TikTok.

Old Releases

The popularity of Dreams stems from a video of a man named Nathan Apocada with the username @ 420d0ggface208. He uploaded a video of himself drinking cranberry juice while listening to Dreams from Fleetwood Mac. The video prompted Fleetwood Mac frontman Mick Fleetwood to upload a similar video. Apocada then received donations for his parents and to repair his vehicle.

In addition there is It's Tricky from hip hop group Run DMC which has been used in 4.2 million videos. The song, which was released in 1987, became popular after TikTok users made a video containing people who had to choose the two options listed.

There is also the song I'm Just a Kid by Simple Plan which got excited after a user made a transition to the present with a photo of his childhood. Simple Plan members also received platinum certificates even though the song was released in 2002.

Meanwhile, rappers still dominate this one social media where Megan Thee Stallion ranks first as the most popular TikTok artist. Thanks to the WAP song he released with Cardi B, he achieved the highest total streams and views in the shortest time. After that there was Doja Cat which was also viral because the song was widely used in the TikTok application.

Rap and Hip Hop Songs So Champion

Doja Cat's songs from the Hot Pink album launched in 2019 continue to experience increased streaming thanks to TikTok. Then there are the late rapper Pop Smoke, DaBaby, and Roddy Ricch who got first place on the Billboard charts because many TikTok users used their songs in the uploaded videos.

Talking about viral songs, of course Drake's Toosie Slide is the song with the largest total streaming. This song achieved one billion views in three days. Reportedly, Drake composed the song Toosie Slide to be widely used on the platform.

Then there are WAPs from Cardi B and Megan Thee Stallion with a total of 93 million streams in the United States. Uniquely, among the 10 most popular tracks, several old releases such as Say I Yi Yi from Ying Yang Twins and Where Is The Love? Many users listen to the Black Eyed Peas.

New Talent on TikTok

TikTok is a platform for finding new musicians. Some of the artists who have signed with music labels include Claire Rosinkranz, Dixie D'Amelio, Powfu, Priscilla Block, and Tai Verdes. In short: going viral, getting onto the international music charts, starting a professional career and increasing brand recognition.

The rapper 24kGoldn started his career in 2017 but only became known when he ventured into the world of TikTok. This also happened to rapper Flo Milli Sech with Beef Flomix. The song Flo Milli Sech is played a lot in video uploads on TikTok even though he is not active in this application.

"At TikTok, we share our community's passion for music and we are dedicated to providing a platform where artists and fans can interact. It's inspiring to bring new talent to the forefront, help songs climb the music charts, and use music to create happiness in the midst of situations. like this, "said Ole Olbermann, director of TikTok Global quoted from Forbes.

Songs that go viral on TikTok have no rules. The song can be released from any year, any genre, and any artist. So, anyone can be famous through TikTok.

Here's a list of new musicians who master TikTok services:

24kGoldn

Flo Milli Sech

ppcocaine

The Kid Laroi

Avenue Beat

Curtis Waters

347aidan

Fousheé

Tate McRae

Tai Verdes

ZaeHD & CEO

Blu DeTiger

Corpse

Natalie Taylor