MotoGP Countdown: This Is Not Just Motorcycle Racing, But Also International Billboards

Italian MotoGP racer from the Gresini Racing Ducati team, Enea Bastianini, with an Indonesian product sponsor attached to his body. (Photo: MotoGP)

JAKARTA - MotoGP has always given birth to many legends, from racers, circuits, host countries and sponsors to all corners of the earth and the Mandalika MotoGP will soon be the entrance to the world's memory.

Currently, the racers are preparing to race at the Pertamina Mandalika Highway International Circuit, Central Lombok, West Nusa Tenggara. The parades they participated in on a number of main Jakarta roads, Wednesday, March 13, have been shared on their social media accounts.

Repsol Honda Team racer, Marc Marquez, immediately posted his photo parading and posing with President Joko Widodo on his Instagram page, @marcmarquez93. “Gracias a todos los fans y al presidente Jokowi por este recibimiento! (Thank you all Indonesian fans and President Jokowi for the warm welcome!)", he wrote in Spanish

MotoGP riders pose with President Jokowi at the Merdeka Palace in Jakarta on Wednesday, March 16, 2022. (Photo: ANTARA)

The video of Marquez doing the burnout action was quite busy being shared on Twitter social media and commented on by netizens

"Marquez is like a kid, he's a district resident," tweeted netizens

"Marquez's incredible action!," wrote one netizen.

The moment was exhibited by Marquez through his personal Instagram. In the description of the upload, Marquez implies that the real racers are advised not to perform attractions such as burnouts or wheelies.

“Please, no burnouts or wheelies. However, 5 minutes later…(there was a burnout attraction by Marquez),” wrote The Baby Alien in the video reels uploaded on Wednesday (16/3/2022) afternoon.

Francesco Bagnaia, a Ducati Lenovo Team rider, also posted a recording of him meeting fans on the edge of Jalan Medan Merdeka Utara on the @pecco63 social media page. Bagnaia's enthusiasm for greeting MotoGP fans made the guards panic to follow and guard him.

Alex Rins, the Suzuki Ecstar Team racer, also wrote his excitement on the @alexrins Instagram page. “One of the best experiences of my life! The way this country loves motorbikes is amazing,” he wrote in both English and Spanish.

In addition to enlivening the virtual world, MotoGP 2022 provides enormous media exposure for the Mandalika Region. In the past, Lombok was only known by wave surfers, but now the world sees Lombok as a circuit located on the edge of a beautiful beach.

Enthusiasm Figures

Data from Dorna as the owner of MotoGP, in 2020 each series was watched in 432 million homes in more than 200 countries. MotoGP also reaches 30 million fans via social media and digital platforms with 12.2 billion impressions, 3 billion video views and 2.5 billion minutes watched. MotoGP is also followed by 13.9 million fans on Facebook, 10.2 million on Instagram, 2.7 million on Twitter, 3.7 million subscribers on Youtube, and 465,000 followers on Tiktok.

Dorna Sports and ITDC as the owner of the Mandalika Circuit have agreed to hold MotoGP for 10 years in Indonesia.

MotoGP is also a promotion and product development event for motorcycle manufacturers, which will be sold to the market, by branding the Indonesian motto, Satu Hati" which became "One Heart", and "Semakin di Depan" in the Valentino Rossi era, to raise the brand. awareness.

Federal Oil lubricants, KYT helmets, and the Deltomed herbal industry with Antangin products, have long had a worldwide vision.

After acquiring the Italian brand, Suomy, the KYT brand entered MotoGP. KYT and Soumy products have been used by racers in all classes, including Mario Suryo Aji in Moto3. In MotoGP there is Enea Bastianini who won the MotoGP series in Qatar and Aprilia's Aleix Espargaro. The helmet series worn by Bastianini has become a collector's item, even though the price is twice the Jakarta UMR.

Global product competition is as intense as the competition for racers chasing the MotoGP podium.

Currently, Pertamina is also starting to participate in global product competition, because it is in line with the fuel and lubricant business that Pertamina is engaged in by becoming the main sponsor of the race series under the name Pertamina Grand Prix of Indonesia and the Pertamina Mandalika International Street Circuit.

The Dutch racer in Moto2, Bo Bendsneyder, races in the SAG Racing Team with the main sponsor Pertamina. (Photo: SAG Team)

During a press conference for the Pertamina Mandalika SAG Moto2 Team, SOE Minister Erick Thohir said, "We continue to push Pertamina to become a global company. We have a target for Pertamina to have a valuation of 100 billion US dollars. Of course this event is a small step for Pertamina, I believe Pertamina has a bigger step. others," he said.

Erick also sees the potential of the Indonesian population, which is dominated by the younger generation and has a strong motorcycle culture. With these conditions, MotoGP will still be popular for the next ten years.

If the MotoGP event is really handled seriously and diligently, it is not impossible that Indonesia and Mandalika are getting stronger on the world map. Indonesia has been able to align advanced technology, skilled human resources, and natural potential.