JAKARTA - Every parent certainly wants to give the best future to their children. However, behind this hope, there are not a few children who unknowingly grow up under pressure to always be the best in everything. In fact, childhood should be a space for them to play, explore, and discover their unique potential.
In line with the 2026 National Children's Day which carries the theme "Love Children, Protect and Build the Future", Morinaga as part of Kalbe Nutritionals invites parents to re-examine the meaning of building the future of children. This can be realized by giving them the opportunity to grow, learn, and develop according to their uniqueness, not demanding them to be perfect.
Carrying the message "Children Aren't Meant to Be Perfect. They're Meant to Be Children," Morinaga presents the Platinum Generation World: Door of Future - Advance Intelligence Lab on July 25-26, 2026 at The Dome, Senayan Park, Jakarta. Through this interactive experience, Morinaga invites Indonesian families to celebrate the growth and development of their Little Ones by providing space to explore their diverse intelligence, interests, and potential from an early age.
Gregorius Daru, Brand Group Manager of Morinaga, said, "Every year, Morinaga always makes National Children's Day as a momentum to celebrate the potential of all Indonesian children. In line with the spirit of this year's National Children's Day, we believe that every child has the right to grow in an environment that supports them to be themselves. Children do not need to be perfect, but they need the opportunity to try, explore, and discover their best potential. Through the World of Platinum Generation: Door of Future - Advance Intelligence Lab, we want to present an experience that helps parents see that every child has a unique way to develop."
The Future Needs Children with Diverse Potentials
In the midst of an ever-evolving world, the future requires an adaptive, creative, collaborative, and diverse generation of intelligence. Therefore, Morinaga believes that Future Leaders are born not because they are required to be perfect, but because they are given the opportunity to develop their best potential to become a multitalented generation.
To facilitate this, the Platinum Generation World: Door of Future - Advance Intelligence Lab is designed to be an immersive and futuristic exploration journey for the Little One and parents. An interactive experience that gives children space to play, explore, try new things, and recognize their diverse potential and intelligence through various activities based on the concept of Advanced Intelligence. Visitors will be invited to explore various specially designed interactive zones, such as:
MIPP and Brainwave Station: The starting point of the journey to help parents recognize the potential tendencies and response styles of the Little One through an interactive brainwave experience, which is then enriched with MIPP (Multiple Intelligence Play Plan) as an inspiration for stimulation to develop various children's intelligence. Feeling Hub (Emotion Mirror): An interactive area that invites the Little One to recognize and express emotions through face recognition-based games with virtual assistant Nadia, while stimulating the ability to understand oneself and interact with others. Creative Core: An exploration area to develop the creativity and imagination of the Little One. In the Prototype Chamber, children can pour ideas by designing their own creation, while Beat Builder invites them to experiment with rhythm and music like a composer through an interactive floor. Thinking Lab: A challenging zone that combines thinking skills, response speed, and physical activity. Through Soyalympic and GroMax Wall, the Little One is invited to run, jump, make decisions, and complete sensor-based challenges in a fun way. Future Mini-Me: As a conclusion to the journey, the Little One can take home Future Mini-Me, an exclusive 3D figure that represents various professions and future possibilities. A reminder that every child has unique potential.Beyond Nutrition for Tomorrow's Future Leaders
As a manifestation of Beyond Nutrition's commitment: Nurturing the Best Today for Tomorrow's Future Leaders, Morinaga believes that building the best foundation for the future of children requires more than just nutrition. Armed with more than 100 years of experience in research and innovation by Morinaga Japan, as well as the development of nutrition based on Global Scientifically Proven through the Morinaga Nutrition Research Center Japan, Morinaga continues to provide quality nutrition to support the growth and development of Little Ones.
In addition to presenting quality nutrition that can also be tried personally in the Smart Nutrition Bar area according to the child's intelligence profile, Morinaga also wants to be a partner for parents in supporting the growth and development process of the Little One through stimulation, experience, and a positive environment so that the Little One can develop according to their unique potential.
"We want National Children's Day to be a momentum for parents to see that the future of children is built from the small choices given today. When parents give space for children to remain children, explore, and enjoy the learning process, they are actually opening up more possibilities for the future of children," added Daru.
From a Message to an Interactive Experience
Through the World of Platinum Generation: Door of Future - Advance Intelligence Lab, Morinaga not only conveys a message about the importance of appreciating the uniqueness of each child, but also invites families to experience it firsthand. Various interactive activities are designed so that the Little One can explore their potential through fun experiences, while helping parents understand that each child has a different way of learning and developing.
Through this initiative, Morinaga hopes that more Indonesian families will make National Children's Day as a momentum to build a future for children with love, give them space to grow according to their potential, and together prepare the Future Leader generation towards the Indonesian Golden Generation 2045.
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