Simba Sereal Encourages Indonesian Mothers to Support Children to Grow Actively and Confidently

Photo: Special

JAKARTA - Simba Sereal, part of the Combiphar Group, presents the "Super Cereal for Super Kids" campaign through a series of activities held on July 11-12, 2026 at Summarecon Mall Bandung. This campaign invites Indonesian mothers to better understand the importance of choosing nutritious breakfast as the first step in supporting children to live a more optimal day.

As one of Indonesia's pride cereals, Simba Sereal is present to accompany Indonesian families in building a habit of breakfast that is practical, delicious, and nutritious. Through this campaign, Simba wants to invite mothers to see breakfast not only as a morning routine to relieve hunger, but also as an important part of providing energy and nutrition that supports children's activities and growth.

This campaign comes amid the challenge of meeting the needs of children's breakfast in Indonesia. Based on SEANUTS II (2024) data, only 32 percent of Indonesian children aged 2-12 years consume breakfast in adequate amounts.

Meanwhile, data from the Ministry of Health's Total Diet Survey (2020) notes that 47.7 percent of children have not met the minimum energy needs at breakfast and 66.8 percent still eat breakfast with low nutritional quality. This condition shows the importance of education on breakfast choices that not only fill you up, but also help children get the energy and nutrients needed to carry out daily activities, from learning with focus, playing actively, to growing into a cheerful and confident child.

Felicia Stefanie, Senior General Manager of Marketing Health & Wellness Combiphar, explained that the "Super Cereal for Super Kids" campaign was based on the belief that every child has their own potential and uniqueness that needs to be supported from an early age.

"Every child has their own version of 'Super'. There are children who have a high sense of curiosity, are active, creative, brave to try new things, or have other uniqueness. Through this campaign, we want to invite Indonesian mothers to give the best support from the morning, one of which is through the choice of delicious, nutritious breakfast, and can help children carry out their activities more optimally," said Felicia Stefanie, in a statement, Monday, July 13.

Through the "Super Cereal for Super Kids" campaign, Simba Sereal wants to change the perception that choosing cereal is not only about providing practical food in the morning, but also being part of a mother's effort to support children's energy and nutritional needs. With the right breakfast, children can start the day more prepared to learn, be active, and develop their best potential.

In addition to presenting a nutrition education session with dr. Ahmad Hafidz, Sp.A, a pediatric specialist who practices at Limijati Bandung Hospital, Simba Sereal also invited dozens of Key Opinion Leaders (KOL) to experience firsthand at the Simba booth. The KOLs will be invited to taste Super Cereal, participate in Super Games, and enjoy various interactive activities that introduce a fun breakfast experience with Indonesian families.

According to Dr. Ahmad Hafidz, Sp.A, a good breakfast habit needs to be built early because it can support children's readiness in carrying out daily activities.

"For children, breakfast is one opportunity to get energy intake before starting various activities. Good breakfast habits can help children be more ready to learn, be active, and support their optimal growth and development," said Dr. Ahmad Hafidz, Sp.A.

The "Super Cereal for Super Kids" campaign series at Summarecon Mall Bandung also presents various interactive activities that can be enjoyed by families, such as Sereal Lab, photobooth, mini games, the opportunity to win a bicycle door prize, and various attractive merchandise. Visitors can also try and buy Simba Cereal products directly during the event.

Through this campaign, Simba Sereal hopes to inspire more Indonesian mothers to build a habit of eating nutritious breakfast early on and support each child to grow into the best version of "Super" - an active, cheerful, confident child, and ready to face various challenges every day.