Clarks Originals celebrates Wallabee Day 2026

Photo: Special

JAKARTA - Clarks Originals is celebrating Wallabee Day for the third time through the launch of its latest global campaign with the title Worn by the World, a celebration of a culture that continues to live through one of the most iconic shoes in the world.

Starting from Somerset, Wallabee™ has evolved into a part of style in various parts of the world, across generations, regions, and subcultures. From Brit-pop culture, Jamaican dancehall, Tokyo street style, to New York hip-hop, its presence continues to feel relevant in various style choices. Its character is also consistent, making Wallabee slowly help shape the development of style from time to time.

In 2026, Clarks Originals brings the Wallabee into a broader perspective. More than just a shoe, Wallabee is part of an expression that grows with its users. Through Worn by the World, this story is conveyed through the reflection of character, identity, and ways of expressing yourself through the experiences and various stories of its users.

The campaign was immortalized by London-based photographer and director Carina Lammers, through a character-driven visual approach. Each frame highlights the shape, gesture, and uniqueness of each individual. Featuring a diverse range of individuals of different ages, backgrounds, and professions, they are captured in moments that feel like they are, with Wallabee as the common thread that unites the story, presenting an authentic and close portrait of everyday life.

From professional figures to skater players, from the older generation to rave enthusiasts, this campaign reflects a diverse portrait of everyday life. The same silhouette is able to cross various worlds, without losing its identity.

Since the beginning, Wallabee has always grown in tandem with its users. This campaign is a form of appreciation for the personal character, community, and various cultures that collectively shape it to become an icon as it is today.

Creative Collaboration that Bridges the Era

As part of this celebration, Clarks Originals also collaborated with British artist Nick Dynan (known as @Me.Old.China). Through his signature graphic and typographic work, Dynan presents an interpretation of the Wallabee in a more contemporary perspective by bringing together the values of heritage and the creative spirit of today.

For Wallabee Day, this collaboration also presents an exclusive work in the form of a Wallabee statue made of Jesmonite. Each material is printed using a silicone mold and hand-painted in three colors, with a high gloss finish that gives a strong visual character. These three works will be shared via Clarks Originals Instagram throughout April.

Exclusive Edition in Celebration of Wallabee Day

To complement this celebration, Clarks Originals also introduced a special edition of the Wallabee 2604. This collection comes in two premium patent leather options, namely bold silver and elegant navy blue. The details are enriched with special Wallabee Day accessories, including special edition fobs and various additional strap options, ranging from tonal flat lace, round white fleck lace, to round white stripe lace. This special edition will be available in stores on April 26, coinciding with the celebration of Wallabee Day.

Over time, Wallabee has evolved into a global "uniform" that is present in various moments, from daily activities to more personal expression spaces. An icon that is alive and relevant, with a character that remains strong from generation to generation.