JAKARTA - The DKI Jakarta Provincial Government has disciplined a number of horror film billboards with the title "I Must Die" which were complained by residents because they were considered too scary and not child-friendly. The ad was previously viral on social media after appearing to coincide with the National Film Day on April 2, 2026.
Complaints from residents arose because the visuals displayed were considered to disturb the comfort in public spaces, especially for children. The DKI Provincial Government then moved quickly by coordinating across regional devices to follow up on the report.
The regulation was carried out through the Department of Communication, Informatics, and Statistics (Diskominfotik) together with the Police Pamong Praja Unit (Satpol PP) and the advertising bureau. A number of promotional materials that were considered problematic were immediately removed from the points of view.
There are three locations that have been taken action on, namely on Jalan Puri Kembangan and Jalan Daan Mogot Km 11 (Hanging Bridge) in West Jakarta, as well as at the Perempatan Harmoni Police Post, Central Jakarta. The regulated advertising materials consist of banners and videotrons.
The Special Staff to the Governor of DKI Jakarta, Yustinus Prastowo, called this step a response to the residents' unrest while ensuring that public spaces remain comfortable.
"In total, there are three locations that we have regulated, namely two banner-shaped locations and one videotron location. The DKI Jakarta Provincial Government will continue to monitor the situation on the ground and ensure that every report from the public is followed up quickly and appropriately," said Prastowo in his statement, Monday. 6 April.
According to Yustinus, public spaces should be accessible to all without causing fear or discomfort. Therefore, promotional content displayed in open spaces needs to consider the psychological impact on the community.
The DKI Provincial Government ensures that it will continue to monitor the advertising materials that are circulating. If similar promotions are still found that are considered to be indecent, the ban will be carried out again.
This step is also a warning for advertising industry players to be more selective in displaying promotional materials in public spaces, especially those that have the potential to trigger public unrest.
"We are also continuing to coordinate to monitor the development of handling at other points," he said.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
