The Culinary Business By Dimas Beck Receives Investor Funding, Ready To Bring The Heat To The Fast Food Industry

Actor Dimas Beck. (Photo: Instagram @dimasbeck)

JAKARTA - Indonesia's ready meals industry is ready to be heated by the presence of Laukita. The brand, which is established under the umbrella of the Umara Group, recently received funding from PT Amartha Koru Management (AKM).

Laukita claims that investors' trust is due to the company's ability to combine the taste of Indonesia with technology, as well as a sustainable business model. The receipt of this funding follows Laukita's business performance which is still positive even in the midst of a pandemic.

Laukita founder Adhia Absar Arryman said, during 2020, sales of Laukita products experienced a significant increase. This is partly driven by culinary innovation and the unique business model that Laukita has introduced to the public.

This success is also increasingly supported by the increasing public awareness of the importance of quality food that is not only delicious but also has hygienic and family-safe packaging.

"By combining the innovation of Indonesian recipes and technology, we present Laukita as a one-stop solution that answers the needs, tastes, and various types of people's diets. All of this is packaged in the form of premium quality ready meal products without preservatives that can be served practically only in 3 minutes", said Adhia in his written statement, Tuesday, March 2.

Laukita Co-Founder Dimas Beck said that his party made various initiatives such as forming a reseller team without capital, as well as opening opportunities as a stockist with low costs.

"So that it is easier for them to start doing business without having to have a high risk", said Dimas.

Regarding opportunities, Dimas said stockists do not need to worry whether the trend of consumption of ready meals will continue or not. Research from Grand View Research entitled "Ready Meals Market Size, Share & Trends Report" notes that the global fast-food market recorded a value of USD 159.15 billion in 2019 and is expected to continue growing at a compound annual growth rate (CAGR) of 5.5 percent from 2020 to 2027.

The research also reveals that even in pandemic conditions, consumers continue to buy ready meals because of their long storage life and ease of cooking.

In the future, Laukita will allocate the proceeds of its funding to invest in infrastructure development in the form of a factory with export-ready certification, as well as marketing needs. These two things are in line with Laukita's next target, namely formulating more innovative food recipe variants, accelerating market penetration, and expanding product distribution to major cities in Indonesia and abroad.

Currently, Laukita provides 14 food variants, all of which have been certified by the National Agency of Drug and Food Control (BPOM) and received a halal label by the MUI; starting from Rendang Paru, Oseng Mercon, Kecombrang Chicken, and Lidah Cabe Ijo and Balado Limau Meat which is a consumer favorite.

There are four practical ways to serve Laukita, namely heating in the microwave, boiling, steaming, or sautéing. In addition, because of the freshness of the basic ingredients, Laukita can last up to 6 months if stored in the freezer.