Telkomsel Establishes Partnership With Bluebird To Strengthen Digital Ecosystem

JAKARTA – Recently, Telkomsel was reported to have formed a partnership with Bluebird, a company engaged in taxi transportation in Indonesia. The collaboration is aimed at strengthening the digital ecosystem and increasing the efficiency and productivity of taxi drivers.

The partnership was marked by the signing of the MoU by both parties, Telkomsel and Bluebird, on Thursday 7 October 2021. Senior Vice President Enterprise Account Management Telkomsel Dharma Simorangkir revealed that this collaboration will strengthen Bluebird in facing industry 4.0 and encourage efforts to increase company efficiency and productivity.

"Through B2B services, Telkomsel is ready to support Bluebird in increasing driver job satisfaction with our various digital innovations. With the increase in driver satisfaction as Bluebird's main asset, we believe Bluebird can provide more services for Bluebird service users," said Dharma, Friday, October 15, 2021.

This partnership is a form of continuous collaborative action carried out by Telkomsel to support the acceleration of digital transformation for industrial progress. Dharma hopes that these B2B services can provide solutions that can bring positive changes to Bluebird's business development.

“At the same time, we will be able to compete in the industrial era 4.0. Telkomsel as a digital ecosystem enabler is also committed to continuing to open itself to establish strategic partnerships with other parties to strengthen an inclusive digital ecosystem in Indonesia," said Dharma.

In addition, Bluebird's Chief Strategy Officer Paul Soegianto stated that Telkomsel's B2B services can help Bluebird in people transformation efforts, especially drivers as the frontline Bluebird services.

"With the meaning of the Bluebird as a bird of happiness, we believe that happiness is our forefront, drivers will spread joy in every mobility of our customers," said Paul.

One of Telkomsel's support for Bluebird is a reward program for drivers in the form of communication packages. The two companies, both Telkomsel and Bluebird, are exploring more solutions in utilizing digital-based technology to bring satisfaction to employees and users of the company's transportation services.