Although Crypto Banned, McDonlad's In China Gives NFT Giveaway To Customers And Employees

JAKARTA – Fast food giant McDonald's in China released a set of 188 nonfungible tokens (NFT) on October 8 to celebrate its 31st anniversary in the Chinese market. Branded as the "Big Mac Rubik's Cube", the NFT will be distributed among employees and consumers as part of the giveaway.

.@McDonalds launches #bigmac Rubik's cube #NFT collectible on #CONFLUX in ultimate example of east meets west. #nftcollector pic.twitter.com/nj4xWY0Ltu

— Conflux Network Official (@Conflux_Network) October 8, 2021

The Rubik's Cube Big Mac NFT is designed based on the three-dimensional structure of McDonald's China's new headquarters, which was inaugurated at the same time as the launch of NFT.

NFT is built on the Confluux public blockchain and created in partnership with Cocafe, a digital asset creation agency, ensuring that “every work is unique, indivisible and indestructible.”

It is also important to note that the majority of McDonald's China shares are owned by CITIC Group, a state-owned investment company of the People's Republic of China. McDonald's China did not immediately respond to Cointelegraph's request for comment.

McDonald's China's move to introduce NFT in the market seems to run counter to the authorities' intention to ban all crypto operations completely. Recently, the ban forced Bitmain, a manufacturer of crypto mining equipment, to stop shipping its Antminer mining rigs to China.

Huobi, a crypto exchange from China, has also stopped registering new customers after the Chinese Government ban and will close all businesses by the end of the year. Despite China's resistance, the global crypto ecosystem continues to witness consistent growth. A Cointelegraph report shows that Bitcoin (BTC) mining difficulties have fully recovered after Chinese miners migrated to safer jurisdictions.