Member Of Commission I DPR Talks About The Importance Of Utilizing Technology In Increasing One's Life Productivity

JAKARTA - Member of the House of Representatives Commission I Rizki Sadig assessed that the development of digital technology should be utilized as best as possible by the community. He reminded that the young generation, which makes up almost 60 percent of Indonesia's total population, cannot use the development of digital technology to improve their abilities.

"Especially in areas that increase our capacity and productivity, it can be in the field of business, in the field of knowledge, it can be in business networks and so on," said Rizki in a discussion initiated by BAKTI Kominfo with the theme "Digital Capable Generation", quoted Friday, September 24.

According to him, technology should be used for positive things. The public must also be able to apply personal censorship of content that is considered negative.

"We must apply personal censorship to things that can have implications for us, let us produce positive content. On the other hand we must also protect ourselves from content or news that will cause negative things. , because digital traces are never erased," he said.

On a separate occasion, Special Staff to the Minister of Cooperatives and SMEs Fiki Satari said that digital marketing strategies (digital marketing) have a number of benefits and advantages if they are adopted to help MSMEs grow.

These benefits include a more specific and broad consumer reach, reducing operational costs, can be done anywhere and anytime, and in accordance with the times.

"Digital marketing can be more targeted, we can choose both in terms of business profiles, target consumers or audiences from demographics, ethnography, and even psychography," said Fiki in the Katadata Forum Virtual Series discussion "Being a Host in Your Own Country Through Digital Marketing" quoted from Antara.

When compared to the period before digitization, marketing is always related to budgeting costs such as creating events or placing advertisements on billboards. But with digital marketing, said Fiki, it can actually be a source of revenue or there are direct and indirect conversions.

He said that currently the potential of digital marketing in Indonesia is extraordinary. Referring to Digital Reports Indonesia Dataportal.com data in 2021, there are 170 million active users of social media or 61.8 percent of the population.