BLACKPINK's Lisa Ranked #1 In Girl Group Member Brand Reputation

JAKARTA - The Korean Business Research Institute has revealed this month's brand reputation rankings for each member of a South Korean female idol group.

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 540 girl group members, using big data collected from August 19 to September 19.

BLACKPINK's Lisa topped this month's list after seeing a staggering 430.47 percent increase in her brand reputation index since August. The total score is 5,365,468 for September.

Lisa topped the rankings in every keyword in search engines such as "YouTube" "Lalisa," and "Thailand". While related terms with the highest ratings include "record" and "release". Its positivity-negativity analysis also revealed a score of 89.10 percent positive reactions.

BLACKPINK's Jennie took second place in this month's rankings with a brand reputation index of 4,439,031, marking an 18.47 percent increase in her score since last month.

Broadly speaking, the four BLACKPINK members entered the top 10 for September with details of Jisoo entering No. 6, followed by Rosé at No. 9.

Red Velvet's Joy maintained her position at third place on the list with a brand reputation index of 2,948,488, marking a 14.61 percent increase in her score since August.

Then Girls' Generation's Taeyeon came in fourth with a brand reputation index of 2,787,403, and Karina Aespa rounded out the top five with an index of 2,357,253 for September, Soompi reported.