Microsoft Launches Private News Feed, Rivals Apple And Google

JAKARTA - Microsoft Corp. on Tuesday 7 September launched a personal news feed called Microsoft Start, which will be available as both a website and a mobile app.

The move will allow software companies to better compete with news feeds provided by Apple, Alphabet Inc's Google, or third-party apps like Flipboard.

The feed will collect content from news publishers and personalize it based on user preferences, the software giant said in a blog post.

He added that Microsoft Start will build on the company's online services including MSN, which mainly collects news from sources.