Apartments, Office Buildings, And Shopping Centers Owned By Conglomerate Eka Tjipta Widjaja Will Be 'Decorated' Merchandise From JD.ID

JAKARTA - Retail spending or on a retail scale is part of people's lives to meet their daily needs. Even during the COVID-19 pandemic, retail shopping activities still exist, ranging from purchasing staples and food supplies, to purchasing medical devices and hobbies.

Sinar Mas Land as a developer continues to pay attention to the spending needs of residents, especially with the implementation of Community Activity Restrictions (PPKM) and the government's call to stay at home.

With the convenience of digital technology, many people are now turning to online shopping through e-commerce sites and applications so that they remain healthy and comfortable in meeting their needs.

This prompted Sinar Mas Land to cooperate with JD.ID, which is known as one of the most trusted e-commerce platforms in Indonesia. The signing of the cooperation between the two companies was carried out on Monday, August 16, 2021.

Managing Director Business Development - Sinar Mas Land, Alim Gunadi said, "trust from consumers is something that we always uphold at Sinar Mas Land.

"This is also our consideration for choosing JD.ID as a partner by considering good reviews from consumers, as well as its vision to prioritize original products according to its tagline #DijaminOri. Through this collaboration, we hope JD.ID can provide an experience and convenience of retail shopping for communities around Sinar Mas Land projects," said Alim in a written statement, quoted Monday, August 23.

Meanwhile, JD.ID Chief Finance Officer (CFO), Sandy Permadi also added that JD.ID as one of the e-commerce platforms in Indonesia must still require physical outlets (offline stores) for face-to-face purchases, this is in line with the plan. a company that is currently continuing to develop its O2O (online to offline) business.

"80% of retail purchases are still done offline even during the current pandemic, so JD.ID needs to capture this market potential. Having stores and outlets that can be physically visited will increase consumer confidence because they can hold the goods directly. In addition, through outlets "This outlet we can also provide better after sales service. We believe this strategic partnership with Sinar Mas Land will equip us with strategic retail shopping center locations." Obviously Sandy.

Through the signing of this collaboration, JD.ID will fill outlets and retail stores in the Sinar Mas Land apartment, office building and shopping center projects. JD.ID is also considering moving its head office to an office building owned by Sinar Mas Land, especially in the Digital Hub area, which is a favorite area of a number of companies in the digital technology sector.

In the future, JD.ID will provide digital payment services (billing payment platforms) for residents in townships and the Sinar Mas Land project. In addition, JD.ID will also provide a platform for Sinar Mas Land to show residential, office and retail property products through digital marketing services such as virtual showrooms and webinars.