Entering The Age Of 12, This Is The Key To Tokopedia's Success

JAKARTA - Tokopedia's online shopping platform will enter its 12th anniversary tomorrow, coinciding with the Independence Day of the Republic of Indonesia on August 17. Currently, Tokopedia has won the decacorn title with a valuation value of 7 United States (US) dollars.

However, during its 12-year journey to become the number one e-commerce in Indonesia, Tokopedia did not escape various challenges. Tokopedia's External Communications Senior Lead, Ekhel Chandra Wijaya, described this as a long journey.

"It's a long journey, yes, there are many obstacles and challenges to face, but we are consistent in promoting economic equality digitally, we focus on this mission. Almost 100 percent of our sellers are also MSMEs in Indonesia, I couldn't imagine at the beginning 12 years ago there were still 3000 employees. and now it has doubled, now the growth is this big," said Ekhel in a press conference held virtually, Monday 16 August.

Ekhel also said that there are many challenges that must be faced, one of which is the digital economic equality mission, which is still being carried out consistently by Tokopedia.

"The challenge, according to us, is pushing digital acceleration, this is Tokopedia's homework, how do we encourage it, through technological advances even in the midst of the current pandemic. Therefore, we want to continue to help these business activists, including improving the quality and production process," said Ekhel .

Therefore, according to Ekhel, Tokopedia only focuses on developing business activists rather than focusing on their own products, essentially e-commerce with the green logo wants to be a forum for MSMEs. Not to be missed, Ekhel also revealed a secret that has made Tokopedia as successful as it is now.

"The secret of Tokopedia, in our opinion, that makes the difference is how we prioritize collaboration and innovation. This is the most beautiful business model. We can be successful if we see that our partners can also be successful. We focus on the platform and cooperate with MSMEs," said Ekhel.

In addition, Ekhel also provides tips and strategies for startups that are just starting to run their business, "As I have explained, the key to success is innovation and collaboration, this is one thing I believe in, it is impossible for us to provide everything, we are just like Tokopedia It becomes a bridge for sellers and buyers," said Ekhel.