How Much Is The BRI Sponsorship Value For Liga 1? Management: Unethical To Say

JAKARTA - PT Bank Rakyat Indonesia Tbk (BRI) has officially become the main sponsor (title sponsor) in the League 1 football competition which will start on August 27.

BRI Corporate Secretary Aestika Oryza Gunarto said that this step is also a real effort for the company to support sports activities in the country. He also said that the collaboration with PT Liga Indonesia Baru (LIB) and the All-Indonesian Football Association (PSSI) would last one year.

"For the BRI cooperation contract in BRI Liga 1, this is one competition season, namely the 2021/2022 season," he said when contacted by VOI, Thursday, August 12.

According to Aestika, this contribution is expected to be able to also encourage productive activities for people who are quite depressed due to the COVID-19 pandemic.

"We hope that this initiative will not only have a positive impact on BRI, but also be a tangible form of BRI's commitment to revitalize the Indonesian economy, especially the national football industry, including MSMEs in its derivative industries," he said.

When the editor asked further about the value of the sponsorship contract that was bound with PT LIB and PSSI, Aestika did not give a detailed answer and preferred to respond diplomatically.

“Regarding the size of the budget, it seems unethical if I say it. However, the most important thing is that through the investment made for BRI Liga 1, we hope to provide the widest possible benefits for the community, "said Aestika.

To note, BRI is the third financial services institution to become the main sponsor of the Indonesian League, after previously Bank Mandiri in the 1999 to 2004 competition season and Bank QNB in 2015.