Brazil Gold Medal At Olympics Leaves COB And CBF Conflict Over Sponsor
JAKARTA - Brazil may leave the Tokyo 2020 Olympics with a successful defense of the men's soccer gold medal. However, this achievement leaves a conflict regarding sponsorship between the two sports authorities of the Latin American country.
Reuters reported on Monday morning WIB, the Brazilian Olympic Committee (COB) is determined to take action against the Brazilian Football Confederation (CBF) for the incident that marked the gold medal ceremony around the neck of Dani Alves et al at the Yokohama International Stadium on Saturday, August 7.
After beating Spain 2-1 in extra time, Malcom the winner and his teammates climbed the podium by tying their team jackets around their waists.
As a result, the Nike logo was emblazoned among Brazil's gold medals, rather than the Chinese sports apparel symbol, Peak.
Nike is the official sponsor of the Brazilian national team under CBF, while COB has a sponsorship contract with Peak as the apparel for the Samba Country contingent at the Tokyo Olympics.
"COB cannot accept the attitude of the CBF and the players of the Brazilian football team during the medal ceremony," the COB said in a statement.
"Once the Olympics are over, the COB will announce the steps it is taking to safeguard the rights of the Olympic Movement, our athletes and sponsors," the statement said.
Meanwhile, a CBF spokesman said he did not understand the nature of the incident when it was confirmed.