The Beauty Of Ancient Coins From The Netherlands Wizra Jewelery

JAMBI - Jewelry is one of the items favored by women because it adds aesthetics to the wearer. In Jambi, there are even special jewelry made from ancient coins from the Dutch heritage.

Wizra Jewelery is a jewelry manufacturer of ancient Dutch coins from Jambi. The owner is Wizra who has been in the production of this ancient Dutch coin jewelry since 2010.

Reported by Antara, Monday, July 26, Wizra said that he made various choices of models for the collection of ancient Dutch coin jewelry, ranging from necklaces, rings, bracelets to brooches.

It's been countless how many times Wizra made this collection of ancient coin jewelry, of course, all of them have been glimpsed by buyers from officials, public figures to ancient coin lovers.

The original ancient coins are strung together with chains made of silver or copper which are done manually until the results are very neat.

The collection of ancient coin jewelry models has its own fans. However, specifically for Goose necklace jewelry and Goose Bros, he admitted that they were the best-selling and most in demand by customers, who were dominated by women.

The price offered for each of the ancient Dutch coin jewelry varies from Rp. 500 thousand to Rp. 10 million. The price is of course commensurate with what consumers will get because it is not only beautiful, but ancient coin jewelry has a story and philosophy in every part of it.

Moreover, the process of making ancient coin jewelry takes from one day to one week, depending on the difficulty and the jewelry model that is made and assembled manually by the craftsmen. Interestingly, ancient coin jewelry can also be changed color repeatedly with gold or silver.

Wizra also accepts direct orders from consumers who want to have coin jewelry according to their individual tastes.

Customers can view jewelry collections from ancient coins through the @wizrajewellery instagram account. In addition, the collection of ancient coin jewelry can also be seen in the Dekranasda gallery of Jambi Province.

There are quite a lot of customers for this ancient coin jewelry. Wizra said that lovers of ancient Dutch coin jewelry are not only from Jambi, but Wizra also has many customers from outside the city.

Not only ordinary people, several public figures as well as state officials have been customers. They buy ancient coin jewelry because they like its uniqueness, namely using ancient coins is certainly very different from jewelry in general

These ancient coins are widely available in every district in Jambi Province, almost all Malay tribes in the world have jewelry from ancient coins.

In the creative hands of Wizra, ancient coins that are barely used have now become high-value items. From his work, Wizra, an ancient coin jewelry craftsman from Jambi, is increasingly recognized by many people.

Wizra is also cooperating with the Jambi Provincial Government and Jambi City to participate in various national events and exhibitions such as the Inacraft event and other craft exhibitions. He has not counted how many exhibitions he participated in, because from the exhibitions that Wizra participated in, he got many customers from various regions to officials and public figures who like collections of ancient coin jewelry.

In addition to craft exhibitions, Wizra's collection of ancient coin jewelry is also often exhibited during fashion shows at both local and national levels. Wizra also collaborated with the late national fashion designer Barli Asmara in a fashion show by Barli Asmara with a Jambi fabric collection a few years ago, where the models in the fashion show wore Wizra's ancient Dutch coin jewelry.

Even the collection of ancient Dutch coin jewelry was also purchased by the wife of the President of the Republic of Indonesia, Susilo Bambang Yudhoyono, namely the late Ani Yudhoyono when Wizra participated in a creative product exhibition in Jakarta in 2013 ago. Not only the late wife of former President Susilo Bambang Yudhoyono, other officials who attended the exhibition also bought Wizra's ancient coin jewelry.

Dutch ancient coin jewelry has its own market share. Wizra often finds the target market for her jewelry collection at craft exhibitions in the archipelago. Unfortunately, the pandemic has paralyzed all, it has been almost two years since the pandemic came, ancient coin jewelry craftsmen can no longer participate in craft and fashion exhibitions.

The COVID-19 pandemic has had a profound impact on art and craft actors. This is because activities related to regional fashion are eliminated because they have the potential to cause crowds. So that it has an impact on the decline in ancient coin jewelry enthusiasts, both in Jambi Province and outside the region.

With the declining interest in buying people, Wizra decided not to produce ancient coin jewelry on a large scale.

Wizra said there were no new innovations in ancient coin jewelry during the COVID-19 pandemic. That's because the jewelry market from these ancient coins is in a sluggish state.

To create new innovations that are better, requires a large amount of capital, while the ancient coin jewelry market is experiencing a decline due to the COVID-19 pandemic.

Wizra hopes that the COVID-19 pandemic will pass quickly so that creative industry players like himself can return to their role in showing their existence through work. If the COVID-19 pandemic is over, craft exhibitions, fashion shows and other exhibition activities can be held.

Because most creative business actors market their work through these exhibitions. In addition, support from the regional government and the Jambi provincial government is very much needed by craft business players so that the craft business does not bite their fingers during the COVID-19 pandemic.

The support in the form of exhibitions which are held virtually also becomes a solution for handicraft businesses to market and showcase their work.