Property Developers Owned By Conglomerates Eka Tjipta Widjaja, Ciputra To Summarecon Optimizing Social Media In The Emergency PPKM Period
JAKARTA - Property developers are taking steps to optimize online or online channels such as social media or in making sales during the Emergency PPKM period.
Managing Director of Sinar Mas Land, Alim Gunadi said that his party was following the Emergency PPKM regulations to break the COVID-19 chain by closing the walk-in at the marketing office, and also to see the show unit.
"But then we also try to shift our marketing communications to digital channels or social media. We still want to communicate with our customers and potential customers, we shift all marketing campaigns to social media or digital channels that we have," said Alim in an online discussion. Prolab Property Answers Again in Jakarta, quoted from Antara, Sunday, July 11.
Alim also added that in addition to digital channels owned by Sinar Mas Land, his party has also entered online market lists such as Rumah.com, Rumah123.com and Lamudi.
In the near future, he said, Sinar Mas Land will also cooperate with several large e-commerce companies.
A similar step was also taken by PT Summarecon Agung Tbk. Executive Director of PT Summarecon Agung Tbk, Albert Luhur said that his party last year when the PSBB was implemented, was very ready to switch to online.
Indeed, at that time Summarecon got a decent effect, so it could make sales online. Over time Summarecon also updated its online system.
"When there is an Emergency PPKM, we immediately gather a team, we will intensify it online," said Albert Luhur.
On the same occasion, Marketing Director of PT Ciputra Residence Yance Onggo said that his party also temporarily closed its marketing office during Emergency PPKM and resumed selling online.
"We are evaluating whether with the digital power we have now the system already exists whether it can work. We are choosing which products are right for us to do through online sales," Yance said.
He also admitted that Ciputra Group had succeeded in selling online by relying on virtual model houses in 2020.
Not only that, Yance also said that Ciputra Group itself already has an online platform called CitraLink that can help property marketers.
"If we have a platform called CitraLink, it's a marketing community that is frankly very profitable for all marketers, both in-house and agents where they can access online registration, online sales, online marketing tools. They even want to check property stocks online. can also be done in real time. Everything is online, the platform is called CitraLink," said the Marketing Director of Ciputra Residence.